Monday, May 10Digital Transformation

Video: Justin Abrams on SEO customer success

In my next interview with people from the industry, I had privilege of hosting Justin Abrams, the Senior SEO Consultant at BrightEdge and co-founder of Cause of a Kind outside of my office. The two of us did a two part interview.

We spoke about his work history and you can quickly see how passionate Justin Abrams is about working with people and customers. We spoke a lot in part one on the topic of customer success through SEO. As you can see, for him, it is about first about understanding the customer and the customer’s ultimate needs and requirements. In part two, we dug deeper and spoke about what he calls human experience marketing, which is about understanding what your customers want and appealing to that. We also spoke about how technology has adapted over the years and why that is important.

You can learn more about Justin Abrams on LinkedIn and here are the interviews:

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If you’re a search professional interested in appearing on Barry’s vlog, you can fill out this form on Search Engine Roundtable; he’s currently looking to do socially distant, outside interviews in the NY/NJ tri-state area. You can also subscribe to his YouTube channel by clicking here.

About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.


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