Sunday, June 20Digital Transformation
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Tag: Tools

Spotify Gets Into Social Audio With Greenroom via @sejournal, @MattGSouthern

Spotify Gets Into Social Audio With Greenroom via @sejournal, @MattGSouthern

Development
Spotify is now competing in the social audio space with the launch of Greenroom, which offers the option of turning live chats into podcast recordings.While this is a new product from Spotify, it’s more a takeover of an existing app rather than the launch of something that was built from the ground up.Back in March, Spotify acquired the company Betty Labs which owns a sports-focused audio app called Locker Room.Using Locker Room’s existing code, the app has been given a fresh coat of paint, and many upgrades, to turn it into Spotify Greenroom.Anyone who previously had the Locker Room app downloaded will see that it’s now become Greenroom.AdvertisementContinue Reading BelowNo longer catering to just sports fans, Greenroom has a broad range of general interest groups about all kinds of topi...
Moz Acquired By iContact With Plans to Improve SEO Toolset via @sejournal, @MattGSouthern

Moz Acquired By iContact With Plans to Improve SEO Toolset via @sejournal, @MattGSouthern

Development
SEO software provider Moz has been acquired by email marketing company iContact with plans to continue offering both sets of tools.Moz was launched in 2004 and has since grown to become one of the most popular SEO software suites.Terms of the deal were not disclosed, but plans for the future of the Moz brand are shared in an interview with the President of iContact Marketing Corp, Michael Pepe.The most important takeaway for Moz users is the brand will remain in tact and its software will continue being offered.In fact, iContact intends to improve on Moz’s current offerings and combine them with its email marketing software.AdvertisementContinue Reading BelowHere’s more on what’s known about the Moz & iContact deal at this point.Moz Acquired By iContact: All The Details So FarWho is i...
How to Get a Google Analytics Certification (& Is It Really Worth It?) via @sejournal, @AdamHeitzman

How to Get a Google Analytics Certification (& Is It Really Worth It?) via @sejournal, @AdamHeitzman

Development
Google Analytics is the most well-known and widely-used analytics software in the industry.However, it can still take time to get familiar with the platform.With so many data visualizations and reporting options, it can take you a lot of time to find the best way to use Google Analytics to its full potential.There are a few ways to solve this:Hire individuals that are already Google Analytics certified.Attempt to figure out analytics on your own without certification.Get someone on your team certified.For most, option 3 is the quickest and most cost-effective option to make the most of analytics in the long run.Google Analytics certification gives you an invaluable tool to improve your marketing, better serve your target audience, and increase your customer base.What follows is a walk-thr...
Google Search Console Adds New Regex Filter Options via @sejournal, @MattGSouthern

Google Search Console Adds New Regex Filter Options via @sejournal, @MattGSouthern

Development
Google is updating the new regular expression (regex) filter in the Search Console performance report to support expressions that don’t match regex.In addition, Google is providing additional tips tips for users that are new to regex.Regex filtering was introduced to Search Console back in April. Google has been listening to user feedback, which includes many requests to complete the picture by adding a negative match option to the filter.Starting today the performance report filter supports both matching and not matching regex filters.Site owners can find the option through a secondary dropdown, which appears after picking the “Custom (regex)” option in the filter selector.See the screenshot below for an example.Updating…Source: Google Search Central Blog
Google Analytics Will Track Data Without Cookies via @sejournal, @MattGSouthern

Google Analytics Will Track Data Without Cookies via @sejournal, @MattGSouthern

Development
Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available.The new privacy-safe tracking methods, which don’t involve Google’s controversial FLoC technology, rely on consented first-party data and machine learning.These new solutions are designed to help marketers succeed in a world with fewer third party cookies and identifiers, by introducing ways to measure conversions and unlock helpful insights while respecting user consent.With these updates for site owners and advertisers, Google will:Extend its advanced machine learning models to behavioral reporting in Google Analytics.Allow seamless access to Consent Mode, which adjusts how Google tags operate based on user cookie consent choices.Implement enhanced convers...
The 9 Most Useful Google Chrome Shortcuts You’ll Ever Need via @sejournal, @jonleeclark

The 9 Most Useful Google Chrome Shortcuts You’ll Ever Need via @sejournal, @jonleeclark

Development
Smartphones, tablets, and other mobile devices have dramatically changed the way we access and browse the web.The latest numbers from Statcounter show that the percentage of web browsing activity on mobile devices exceeds desktop by a margin that keeps growing.Mobile holds 54.25% of web browsing market share as of March 2021, while desktop holds 42.9% market share.This doesn’t mean that desktop computers and their traditional keyboard and mouse setup are now obsolete, though – far from it, in fact.The desktop-based web experience is very much alive and is most ideal for heavy browsing and researching.Not to mention, it continues to be the de facto platform for getting serious work done even as high-end mobile phones and tablets now pack as much power under the hood as desktop computers.An...
New Tool From Wix Helps Improve Website Accessibility via @sejournal, @RebekahDunne

New Tool From Wix Helps Improve Website Accessibility via @sejournal, @RebekahDunne

Development
One billion people around the world utilize accessibility features to navigate the internet.Yet when it comes to making our websites accessible, many of us are left scratching our heads.How do you begin to analyze your site to ensure it can be enjoyed by absolutely everybody?With the launch of the Accessibility Wizard from Wix, companies can regularly scan their websites for issues and resolve them in mere minutes.What Does Accessibility For Websites Mean?The World Wide Web Consortium (W3C) measures a website’s accessibility based on whether users can readily perceive, understand, navigate and interact with the domain.AdvertisementContinue Reading BelowGoogle explain accessibility as:Is Accessibility A Legal Requirement?Website accessibility laws, policies, guidelines, rules, and regulati...
13 Best Chrome Extensions for Digital Marketing and SEO via @sejournal, @MaddyOsman

13 Best Chrome Extensions for Digital Marketing and SEO via @sejournal, @MaddyOsman

Development
As digital marketing professionals know all too well, trends in the industry move fast.It can be overwhelming trying to keep up with the ever-changing landscape.Staying up-to-date and applying best practices in SEO and digital marketing is a lot easier with the assistance of helpful tools.Here are 13 great options available as Chrome extensions to boost your efficiency and productivity right within your browser.1. Headline Studio by CoScheduleHeadline Studio by CoSchedule is a Chrome extension designed to help marketers optimize their headlines to increase traffic.Headline Studio uses extensive data to analyze headlines and suggest better words and phrases to improve SEO.It also provides an analysis regarding whether your headlines are outperforming or underperforming compared to competit...
How to Report Indexing Issues in Google Search Console via @sejournal, @MattGSouthern

How to Report Indexing Issues in Google Search Console via @sejournal, @MattGSouthern

Development, SEO
Google Search Console is now letting site owners report indexing issues with the click of a button.This feature is being tested via a pilot program in the US following the success of a prior test which allowed Search Console users to report urgent bugs.Signed-in Search Console users in the US will soon see a “Report an Indexing Issue” button under the Index Coverage report and URL Inspection Tool articles in the Search Console Help Center.The pilot test is currently rolling out and will be available to everyone in the US within a week.Google will reassess whether it would be useful to expand this feature once it has been live for a few weeks.The “Report an Indexing Issue” button is intended to be used as a last resort. Google says the best ways to resolve indexing issues are to consult it...
Marketer’s Toolkit: 10+ New Tools To Enhance Your B2B Marketing Stack

Marketer’s Toolkit: 10+ New Tools To Enhance Your B2B Marketing Stack

Internet Marketing
How can B2B marketers improve their content in refreshing new ways, and also add to their stack of marketing skills? In 2021 most B2B marketers are busier than ever due to the pandemic, the challenges of remote work, and increased expectations to show results. This makes finding the time to research and locate useful new marketing-related software tools and services a challenge. Don’t worry, however, as we’ve got 10+ new or updated tools that can enhance your B2B marketing stack, from digital imaging and video to data insights and more. We’ll take a look at some of these helpful tools for today’s busy marketers, to help refine and augment your B2B marketing strategy now and into our post-pandemic future. Sorting through vast lists of seemingly endless marketing tools and platforms can be ...
DuckDuckGo Announces Plans to Block Google’s FLoC via @sejournal, @MattGSouthern

DuckDuckGo Announces Plans to Block Google’s FLoC via @sejournal, @MattGSouthern

Development
Changes to DuckDuckGo Browser ExtensionChanges to DuckDuckGo Search EngineFinal Notes About FLoCDuckDuckGo announces plans to block FLoC, Google’s new way of tracking users’ web browsing activity in Chrome.As Google transitions away from using third-party cookies in Chrome, its developing a new technology called FLoC (Federated Learning of Cohorts).Google claims FLoC offers more privacy than third-party cookies because it monitors activity at a group level rather than an individual level.AdvertisementContinue Reading BelowWith FLoC, browsing activity cannot be tied to any individual user. Though it does aim to collect enough data to serve personalized ads.Privacy pundits like DuckDuckGo take issue with all forms of tracking, even when it’s less invasive.DuckDuckGo finds it especially conc...
What Is Gutenberg Full-Site Editing (And How to Access It Today)

What Is Gutenberg Full-Site Editing (And How to Access It Today)

Breaking News
Full-Site Editing (FSE) represents a huge change in the way WordPress users design and develop websites. As a member of the WordPress community, you’re probably eager to gain some hands-on experience with it. However, when WordPress 5.6 shipped, it did not include this long-awaited feature. Fortunately, there is a way to access the Full-Site Editor. With some help from the Gutenberg plugin and an experimental WordPress theme, you can access a beta release of FSE today. This is a prime opportunity to test out the next phase in WordPress design before it’s officially released. In this article, we’ll get you up to speed with FSE before it’s introduced into WordPress core. We’ll show you how to set it up and use it to edit every part of your WordPress website, including the underlying te...
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