Monday, June 21Digital Transformation
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Tag: seo

Google FAQ Rich Results Limited to Two Per Page Rolling Out via @sejournal, @martinibuster

Google FAQ Rich Results Limited to Two Per Page Rolling Out via @sejournal, @martinibuster

Development, SEO
Google’s Danny Sullivan confirmed that search results showing FAQ structured data are now limited to only two results. Danny also confirmed that it was not done to curb abuse of the structured data rich results by SEOs and explained the reasons why they did this.Google FAQ Rich Results Not Limited in the UKGoogle’s Danny Sullivan tweeted that they have limited FAQ rich results to two per web page.Yes, we made a change recently that limits these to two maximum.— Danny Sullivan (@dannysullivan) June 18, 2021But that is not the case in the UK and other places around the world. Here is what an FAQ rich result looks like in the UK:Screenshot of a UK Rich Result with 3 FAQsApparently the update is still rolling out so there may still be some FAQ rich results that show more than two results...
Google May Treat Antonyms As Synonyms in Some Cases via @sejournal, @MattGSouthern

Google May Treat Antonyms As Synonyms in Some Cases via @sejournal, @MattGSouthern

Development, SEO
Google’s Gary Illyes explains a case where a word that means the opposite may be treated as a low weight synonym when returning search results.The example he discusses is a search for “buy cars” in which the word “sell” would be considered a synonym.“Buy” and “sell” are antonyms — so why would Google return pages about selling cars when a user is looking for information about buying one?To answer that question let’s dive into the conversation between Illyes and Google’s John Mueller, which takes place in episode 19 of the Search Off the Record podcast.The episode focuses on information retrieval and how Google parses queries to return search results. Their discussion delves into synonyms and how a term like “purchase auto” is a low weight signal for the term “buy car.”AdvertisementContinu...
What Is HTTP/2? Everything You Need to Know for SEO via @sejournal, @rvtheverett

What Is HTTP/2? Everything You Need to Know for SEO via @sejournal, @rvtheverett

Development, SEO
You may see HTTP/2 come up in your Google Lighthouse audit report, either green (In Use) or as an opportunity to improve page load speed.But what exactly is it and how can you use HTTP/2 for SEO?In this guide, you’ll learn what it is and how it works, the pros and cons of HTTP/2, and how to implement it to help reach your page speed goals.What is HTTP/2?HTTP/2 is a protocol for governing the communication between a browser making a request and the server that contains the requested information.It was officially standardized in 2015 and is preceded by HTTP/1, which has served the web for over 15 years.Google confirmed that they would start crawling sites over HTTP/2 in November 2020 and John Mueller confirmed in May 2021 that they are already crawling over half of all URLs with the HTTP/2 ...
10 Top Digital Marketing Trends to Watch Through 2021

10 Top Digital Marketing Trends to Watch Through 2021

Development, SEO
This past year, digital transformation became a reality for businesses of all kinds as the global pandemic accelerated the pace of change by years.The future trends you were using to guide your digital marketing strategy previously may now be outdated, while entirely new issues have sprung up to command our attention.Consumer needs and behaviors have dramatically changed.In this column, we’ll take a look at what’s trending now, with an eye to where you should prepare to allocate budget in upcoming quarters to stay ahead of your competition1. Digital Changes in Consumer Behavior Are Here to StayMcKinsey found that the pandemic accelerated ecommerce adoption by 10 years in just 3 months.In fact, 60% of companies across sectors witnessed new buying behaviors over this past year.The time to p...
How to Use Machine Learning for SEO Competitor Research via @sejournal, @artios_io

How to Use Machine Learning for SEO Competitor Research via @sejournal, @artios_io

Development, SEO
With the ever-increasing appetite of SEO professionals to learn Python, there’s never been a better or more exciting time to take advantage of machine learning’s (ML) capabilities and apply these to SEO.This is especially true in your competitor research.In this column, you’ll learn how machine learning helps address common challenges in SEO competitor research, how to set up and train your ML model, how to automate your analysis, and more.Let’s do this!Why We Need Machine Learning in SEO Competitor ResearchMost if not all SEO pros working in competitive markets will analyze the SERPs and their business competitors to find out what it is their site is doing to achieve a higher rank.Back in 2003, we used spreadsheets to collect data from SERPs, with columns representing different aspects o...
Sneak Preview of Brave Search – A Challenger to Google via @sejournal, @martinibuster

Sneak Preview of Brave Search – A Challenger to Google via @sejournal, @martinibuster

Development, SEO
A new privacy-first search engine from Brave is currently in preview and testing mode. Their goal is to surpass Google by indexing more of the web, respecting user privacy and finding a way to give publishers proper content attribution. There are many reasons why Brave may succeed as a challenger to Google.The People Behind Brave SearchBrave is a company that has created a privacy first browser called Brave. One of the founders of the company is the inventor of JavaScript and a co-founder of Mozilla while others are from Mozilla, Evernote and other top companies.The approach to the web that Brave is taking is one that respects user privacy and also the publishers who create the content that search engines surface in search results.Screenshot of a Brave Search SERP for Movie CastThis is Br...
How & Why to Use CDN Services for WordPress: A Complete Guide via @sejournal, @seocounseling

How & Why to Use CDN Services for WordPress: A Complete Guide via @sejournal, @seocounseling

Development, SEO, WordPress
Whether you’re new to WordPress SEO or have been doing it for years, you’ve probably heard of Content Delivery Networks (CDNs).CDNs can be a powerful tool for WordPress sites; in fact, some SEO professionals consider them a must-have.In this column, you’ll find everything you need to know about choosing, setting up, and configuring a CDN for your WordPress website.Recap: What’s a CDN?A CDN is a series of edge servers typically located in multiple places throughout the world. They cache files from your website to improve load speeds for users and most offer security benefits, as well.You can learn more about the basics of content delivery networks in these guides:Before you explore integrating a content delivery network with your WordPress site, I highly recommend reading the two articles ...
Google’s Mueller on Ranking Impact of Poor HTML, Spelling and Grammar via @sejournal, @martinibuster

Google’s Mueller on Ranking Impact of Poor HTML, Spelling and Grammar via @sejournal, @martinibuster

Development, SEO
Google’s John Mueller answered a question about the impact of poor HTML, spelling and grammar on search rankings. He gave two answers because HTML is a technical issue and spelling and grammar are quality issues that can impact the user experience.The question:“Do Google’s search algos check the broken HTML or spelling mistakes or grammatical mistakes, taking into account the search ranking?”Some questions have a clear answer and John Mueller will typically answer right away.For this question John Mueller paused to think a moment before answering.Impact of Broken HTML on Search RankingsHe answered first about broken HTML, explaining that HTML has to be so broken that Google can’t make sense of it.Mueller:“Those are kind of different situations. Uh… for the most part we don’t care about HT...
John Mueller Answers What to Do About Link Building via @sejournal, @martinibuster

John Mueller Answers What to Do About Link Building via @sejournal, @martinibuster

Development, SEO
Google’s John Mueller answered a question about link building practices in an Office Hours hangout. Mueller outlined Google’s passive and proactive actions against certain links and offered suggestions for a better way to acquire links.Is it Necessary to Spend Thousands of Dollars for Links?The person asking the question noted that he watched many link building YouTube videos and read case studies that demonstrated that link building is necessary for best rankings.The question asked:“…The question is on link building practices. So we …approached many… companies… they say they will charge thousands of dollars or ten thousands of dollars to get the link… from the home page or the news sites and…They also talk a lot… about …we should get a high authority …link and stuff like that.”Next he ex...
How to Optimize for Rich Snippets: A Complete Guide via @sejournal, @BrianHarnish

How to Optimize for Rich Snippets: A Complete Guide via @sejournal, @BrianHarnish

Development, SEO
Once upon a time, Google Search was all about those gloriously simple, easy-to-optimize-for 10 blue links.Then came a brand-new user interface.Google has evolved to address more and more different search results types and display designed to better address searcher needs — rich snippets.It’s no longer enough to rank for 10 blue links.So what exactly are rich snippets, why are they important in SEO, and how can you optimize for them? In this guide, you’ll learn about the different types of rich snippets and how to use structured data to help Google understand when your page may be the best option for a rich snippet.Let’s get started!What Are Rich Snippets?Rich snippets are Google Search results enhanced with additional data or functionality. These rich results add visual interest, more inf...
3 Types of Data Science SEO Teams and How They Work via @sejournal, @VincentTerrasi

3 Types of Data Science SEO Teams and How They Work via @sejournal, @VincentTerrasi

Development, SEO
When it comes to successful data science for SEO, nothing is more important than having the right team in place.Challenges in obtaining and ensuring the consistency of the data, as well as in your choice of machine learning models and in the associated analyses, all benefit from having team members with different skill sets collaborating to solve them.This article presents the three main types of teams, who is on them, and how they work.Let’s open the floor with that loneliest of data science SEO professionals — the team of one.1. The Solitary Data Science SEO ProThe one-person team is often the reality in small and large structures alike. There are plenty of versatile people out there who can manage both the SEO and the data functions on their own.The lone data science SEO professional c...
How to Test Your AMP Pages: The Complete Guide via @sejournal, @dansmull

How to Test Your AMP Pages: The Complete Guide via @sejournal, @dansmull

Development, SEO
AMP is all about the user experience and fast loading pages.This is done by limiting CSS to 75KB and JavaScript to 150KB, clearing the critical rendering path, and preloading cached content. (You can learn more about how AMP works here.)Even so, AMP is not for everyone.In fact, its restrictive framework and constantly evolving standards (among other quirks and limitations) have made AMP somewhat controversial in SEO circles.If you do decide to use AMP, testing is crucial in order to get your pages indexed by Google and enjoy the organic ranking advantages this format can provide.What Are the Requirements for Valid AMP?In order to be considered valid, AMP documents must:Start with the doctype <!doctype html>.Contain a top-level <html ⚡> tag (<html amp> is accepted as well...
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