Monday, June 21Digital Transformation
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Tag: News

Google FAQ Rich Results Limited to Two Per Page Rolling Out via @sejournal, @martinibuster

Google FAQ Rich Results Limited to Two Per Page Rolling Out via @sejournal, @martinibuster

Development, SEO
Google’s Danny Sullivan confirmed that search results showing FAQ structured data are now limited to only two results. Danny also confirmed that it was not done to curb abuse of the structured data rich results by SEOs and explained the reasons why they did this.Google FAQ Rich Results Not Limited in the UKGoogle’s Danny Sullivan tweeted that they have limited FAQ rich results to two per web page.Yes, we made a change recently that limits these to two maximum.— Danny Sullivan (@dannysullivan) June 18, 2021But that is not the case in the UK and other places around the world. Here is what an FAQ rich result looks like in the UK:Screenshot of a UK Rich Result with 3 FAQsApparently the update is still rolling out so there may still be some FAQ rich results that show more than two results...
Spotify Gets Into Social Audio With Greenroom via @sejournal, @MattGSouthern

Spotify Gets Into Social Audio With Greenroom via @sejournal, @MattGSouthern

Development
Spotify is now competing in the social audio space with the launch of Greenroom, which offers the option of turning live chats into podcast recordings.While this is a new product from Spotify, it’s more a takeover of an existing app rather than the launch of something that was built from the ground up.Back in March, Spotify acquired the company Betty Labs which owns a sports-focused audio app called Locker Room.Using Locker Room’s existing code, the app has been given a fresh coat of paint, and many upgrades, to turn it into Spotify Greenroom.Anyone who previously had the Locker Room app downloaded will see that it’s now become Greenroom.AdvertisementContinue Reading BelowNo longer catering to just sports fans, Greenroom has a broad range of general interest groups about all kinds of topi...
Shopify Sites Can Now Edit Their Robots.txt File via @sejournal, @MattGSouthern

Shopify Sites Can Now Edit Their Robots.txt File via @sejournal, @MattGSouthern

Development
Shopify stores are now able to edit their robots.txt file, which gives owners more control over how search engines crawl their site.Tobi Lutke, Shopify CEO, broke the news this evening on Twitter while adding that it might take until Monday for this feature to roll out to everyone.All Shopify stores start with the same robots.txt, which the company says works for most sites, but now the file can be edited through the robots.txt.liquid theme template.Site owners can make the following edits to the robots.txt file:Allow or disallow certain URLs from being crawledAdd crawl-delay rules for certain crawlersAdd extra sitemap URLsBlock certain crawlersShopify recommends using Liquid to add or remove directives from the robots.txt.liquid template, as it preserves the ability to keep the file auto...
Twitter Wants to Let Users Untag Themselves From Tweets via @sejournal, @MattGSouthern

Twitter Wants to Let Users Untag Themselves From Tweets via @sejournal, @MattGSouthern

Development
Twitter is working on a new feature that will allow users to unmention themselves from other peoples’ tweets.Dominic Camozzi, a privacy designer at Twitter, shared screenshots of how the feature may work to get feedback before pushing it live.The idea is to let Twitter users control unwanted attention with the option to untag themselves from conversations they don’t want to be involved in.Here’s a look at the early concepts.Unmention Yourself On TwitterTwitter users will soon have a quick and easy way to untag their account from a tweet they don’t want to be associated with.In Twitter’s early design, users can tap the three-dot menu icon at the top of a tweet they’re mentioned in and select “Unmention yourself from this conversation.”The link to the user’s Twitter profile will be removed ...
Google May Treat Antonyms As Synonyms in Some Cases via @sejournal, @MattGSouthern

Google May Treat Antonyms As Synonyms in Some Cases via @sejournal, @MattGSouthern

Development, SEO
Google’s Gary Illyes explains a case where a word that means the opposite may be treated as a low weight synonym when returning search results.The example he discusses is a search for “buy cars” in which the word “sell” would be considered a synonym.“Buy” and “sell” are antonyms — so why would Google return pages about selling cars when a user is looking for information about buying one?To answer that question let’s dive into the conversation between Illyes and Google’s John Mueller, which takes place in episode 19 of the Search Off the Record podcast.The episode focuses on information retrieval and how Google parses queries to return search results. Their discussion delves into synonyms and how a term like “purchase auto” is a low weight signal for the term “buy car.”AdvertisementContinu...
Sneak Preview of Brave Search – A Challenger to Google via @sejournal, @martinibuster

Sneak Preview of Brave Search – A Challenger to Google via @sejournal, @martinibuster

Development, SEO
A new privacy-first search engine from Brave is currently in preview and testing mode. Their goal is to surpass Google by indexing more of the web, respecting user privacy and finding a way to give publishers proper content attribution. There are many reasons why Brave may succeed as a challenger to Google.The People Behind Brave SearchBrave is a company that has created a privacy first browser called Brave. One of the founders of the company is the inventor of JavaScript and a co-founder of Mozilla while others are from Mozilla, Evernote and other top companies.The approach to the web that Brave is taking is one that respects user privacy and also the publishers who create the content that search engines surface in search results.Screenshot of a Brave Search SERP for Movie CastThis is Br...
Google’s Mueller on Ranking Impact of Poor HTML, Spelling and Grammar via @sejournal, @martinibuster

Google’s Mueller on Ranking Impact of Poor HTML, Spelling and Grammar via @sejournal, @martinibuster

Development, SEO
Google’s John Mueller answered a question about the impact of poor HTML, spelling and grammar on search rankings. He gave two answers because HTML is a technical issue and spelling and grammar are quality issues that can impact the user experience.The question:“Do Google’s search algos check the broken HTML or spelling mistakes or grammatical mistakes, taking into account the search ranking?”Some questions have a clear answer and John Mueller will typically answer right away.For this question John Mueller paused to think a moment before answering.Impact of Broken HTML on Search RankingsHe answered first about broken HTML, explaining that HTML has to be so broken that Google can’t make sense of it.Mueller:“Those are kind of different situations. Uh… for the most part we don’t care about HT...
John Mueller Answers What to Do About Link Building via @sejournal, @martinibuster

John Mueller Answers What to Do About Link Building via @sejournal, @martinibuster

Development, SEO
Google’s John Mueller answered a question about link building practices in an Office Hours hangout. Mueller outlined Google’s passive and proactive actions against certain links and offered suggestions for a better way to acquire links.Is it Necessary to Spend Thousands of Dollars for Links?The person asking the question noted that he watched many link building YouTube videos and read case studies that demonstrated that link building is necessary for best rankings.The question asked:“…The question is on link building practices. So we …approached many… companies… they say they will charge thousands of dollars or ten thousands of dollars to get the link… from the home page or the news sites and…They also talk a lot… about …we should get a high authority …link and stuff like that.”Next he ex...
Instagram Chief on What TikTok Does Better via @sejournal, @MattGSouthern

Instagram Chief on What TikTok Does Better via @sejournal, @MattGSouthern

Development
Instagram Chief Adam Mosseri shares his views on what TikTok is currently doing better for creators and everyday users.This is discussed as part of a Creator Week Q&A that tackles a number of different topics relevant to content creators.Mosseri answers questions about engagement and reach, monetization, the perils of fake followers, when Reels is launching in other countries, and more.It’s not a common occurrence for the head of a company to praise its competition, so let’s jump right to that part.What Does TikTok Do Better Than Instagram?Mosseri credits TikTok’s ability to build social media stars, which is something he wants Instagram to be more capable of doing.AdvertisementContinue Reading BelowHe acknowledges Instagram is effective at helping creators stay connected with their e...
Apple Mail to Block Email Tracking Pixels & More Digital Marketing News via @sejournal, @shepzirnheld

Apple Mail to Block Email Tracking Pixels & More Digital Marketing News via @sejournal, @shepzirnheld

Development
This week on Marketing O’Clock, hosts Greg Finn, Mark Saltarelli, and Christine “Shep” Zirneheld are bringing you all the digital marketing news you need to know.Apple’s Mail Privacy Protection feature is bad news for email marketers, Twitter wants you to pay a monthly fee for platform improvements, and much more!Listen on your favorite podcast player or watch us on YouTube![embedded content]Apple’s Mail Privacy Protection FeatureThe controversial new feature will restrict advertisers and email service providers from collecting email tracking pixels from their subscribers. This change will prohibit marketers from seeing vital engagement metrics for subscribers that use the Mail app on iOS and Mac.Learn MoreTwitter Blue Launches in Canada & AustraliaTwitter users who pay a monthly fee ...
SEO Keyword Research: The Ultimate Guide [Ebook] via @sejournal, @MrDannyGoodwin

SEO Keyword Research: The Ultimate Guide [Ebook] via @sejournal, @MrDannyGoodwin

Development, SEO
Want to learn how to do keyword research the right way?Not sure how to find the best keywords to target?How do you even know what’s ranking?There are plenty of questions around the topic of keyword research because it’s one of the most important aspects of the SEO process. It’s also one of the most challenging.Search trends and user behavior are continually changing. So, how do you create a stable process for keyword research?We know this pain firsthand. That’s why we’ve created this how-to guide for our SEO community!Search Engine’s Journal’s new ebook, How to Do Keyword Research for SEO: The Ultimate Guide, covers the best practices for performing keyword research today.Download it here.This keyword research guide will help answer questions like:What is keyword research, and why it’s im...
Google Updates Video SEO Best Practices via @sejournal, @MattGSouthern

Google Updates Video SEO Best Practices via @sejournal, @MattGSouthern

Development, SEO
Google’s video SEO best practices document has been updated with a section on how to optimize mature content for SafeSearch.SafeSearch is a setting that Google users can apply to their account which specifies whether to show or block explicit images, videos, and websites in search results.Google requests that site owners assist the search engine with understanding the nature of their site’s content. This ensures SafeSearch settings can be applied when appropriate.Here are the guidelines that have been added to Google’s document.Group Adult-Only Videos in Common LocationIf a site contains adult videos, Google strongly recommends grouping the videos separately from other videos on the website. For example: http//www.example.com/adult/video.mp4.AdvertisementContinue Reading BelowAdd Metadata...
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