Monday, June 21Digital Transformation
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Tag: Marketing Analytics

How to Use Machine Learning for SEO Competitor Research via @sejournal, @artios_io

How to Use Machine Learning for SEO Competitor Research via @sejournal, @artios_io

Development, SEO
With the ever-increasing appetite of SEO professionals to learn Python, there’s never been a better or more exciting time to take advantage of machine learning’s (ML) capabilities and apply these to SEO.This is especially true in your competitor research.In this column, you’ll learn how machine learning helps address common challenges in SEO competitor research, how to set up and train your ML model, how to automate your analysis, and more.Let’s do this!Why We Need Machine Learning in SEO Competitor ResearchMost if not all SEO pros working in competitive markets will analyze the SERPs and their business competitors to find out what it is their site is doing to achieve a higher rank.Back in 2003, we used spreadsheets to collect data from SERPs, with columns representing different aspects o...
3 Types of Data Science SEO Teams and How They Work via @sejournal, @VincentTerrasi

3 Types of Data Science SEO Teams and How They Work via @sejournal, @VincentTerrasi

Development, SEO
When it comes to successful data science for SEO, nothing is more important than having the right team in place.Challenges in obtaining and ensuring the consistency of the data, as well as in your choice of machine learning models and in the associated analyses, all benefit from having team members with different skill sets collaborating to solve them.This article presents the three main types of teams, who is on them, and how they work.Let’s open the floor with that loneliest of data science SEO professionals — the team of one.1. The Solitary Data Science SEO ProThe one-person team is often the reality in small and large structures alike. There are plenty of versatile people out there who can manage both the SEO and the data functions on their own.The lone data science SEO professional c...
How to Get a Google Analytics Certification (& Is It Really Worth It?) via @sejournal, @AdamHeitzman

How to Get a Google Analytics Certification (& Is It Really Worth It?) via @sejournal, @AdamHeitzman

Development
Google Analytics is the most well-known and widely-used analytics software in the industry.However, it can still take time to get familiar with the platform.With so many data visualizations and reporting options, it can take you a lot of time to find the best way to use Google Analytics to its full potential.There are a few ways to solve this:Hire individuals that are already Google Analytics certified.Attempt to figure out analytics on your own without certification.Get someone on your team certified.For most, option 3 is the quickest and most cost-effective option to make the most of analytics in the long run.Google Analytics certification gives you an invaluable tool to improve your marketing, better serve your target audience, and increase your customer base.What follows is a walk-thr...
3 Important Ways Search Data Can Fuel Your Business via @sejournal, @LWilson1980

3 Important Ways Search Data Can Fuel Your Business via @sejournal, @LWilson1980

Development
Search data is siloed and inaccessible outside of the SEO team in too many businesses, limiting its reach, impact, and ability to support company success.It’s time to rethink how we use search data.In this article, you’ll learn three practical ways any organization can remove the shackles from their search marketing data sets and steer company critical decision making in a more meaningful, evidence-led way.1. Formulating a Clearer, More Comprehensive PictureData often sits within silos (SEO, PPC, social media, direct, etc.) or inside disparate data sources such as Google Analytics, Google Ads, SEMRush, Moz, aHrefs, Majestic, or Open Site Explorer.The list of options for marketing and business analysts is endless.The first stage in making your data picture clearer is to remove the barriers...
What is Conversion Rate Optimization (CRO)? A Beginner’s Guide via @sejournal, @seocopychick

What is Conversion Rate Optimization (CRO)? A Beginner’s Guide via @sejournal, @seocopychick

Development
While there are many ways you can drive people to your website or social channels, what happens when those users interact with your content makes all the difference in generating leads and revenue for your business.Conversion rate optimization (CRO) strategies can help you get more conversions and grow your business.In this guide, you’ll learn what CRO is, why it matters for your business, and best practices for achieving the best conversion rate possible.What Is Conversion Rate Optimization?Conversion rate optimization is the systematic process of increasing the percentage of users visitors who take a specific action on your website, social channels, or other online marketing campaigns.This involves understanding how users interact with your content, navigate your website, and, ultimatel...
Why Do Search Rankings on Some Keywords Fluctuate So Much? via @sejournal, @tonynwright

Why Do Search Rankings on Some Keywords Fluctuate So Much? via @sejournal, @tonynwright

Development
You Don’t Weigh Yourself Every Day, Right?Rankings Fluctuate Due to CompetitionRankings Aren’t ResultsToday’s Ask an SEO question comes from Arjun in West Bengal. Arjun asks:“Why do rankings of certain keywords fluctuate a lot? For example, a particular keyword ranks 8 in the morning, 10 in the afternoon, 15 in the evening, 9 late at night. The keyword is searched from one location and one IP address only.”I’ve been soothing client’s fears when they type in a query and see that their site has fallen for 21 years now.There are many reasons why a site’s ranking will fluctuate – and in reality, in most cases, you won’t definitively know why the ranking changed.AdvertisementContinue Reading BelowBut in many cases, you can make some pretty good assumptions when a keyword’s ranking drops.You Do...
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