Saturday, June 19Digital Transformation
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Tag: Digital Experience

10 Top Digital Marketing Trends to Watch Through 2021

10 Top Digital Marketing Trends to Watch Through 2021

Development, SEO
This past year, digital transformation became a reality for businesses of all kinds as the global pandemic accelerated the pace of change by years.The future trends you were using to guide your digital marketing strategy previously may now be outdated, while entirely new issues have sprung up to command our attention.Consumer needs and behaviors have dramatically changed.In this column, we’ll take a look at what’s trending now, with an eye to where you should prepare to allocate budget in upcoming quarters to stay ahead of your competition1. Digital Changes in Consumer Behavior Are Here to StayMcKinsey found that the pandemic accelerated ecommerce adoption by 10 years in just 3 months.In fact, 60% of companies across sectors witnessed new buying behaviors over this past year.The time to p...
Is Having One Product Page With Multiple Products Bad for SEO? via @sejournal, @rollerblader

Is Having One Product Page With Multiple Products Bad for SEO? via @sejournal, @rollerblader

Development
Today’s Ask an SEO question comes from Cassidy in San Diego, who asks:“Is it better or worse for SEO to have one product page to support multiple products within the same family (products which have different features and each model has color variations)? You could call it a size difference, but these are electronics rather than clothes, so the ‘size’ comes with additional feature benefits.”Great question, Cassidy!  And this is more common than you may think.There are two issues here, having to do with single products versus categories of products.Let’s take a look at the SEO impact using t-shirts as our example product.AdvertisementContinue Reading BelowSingle ProductUse a single product page and canonical links when:Shoppers do not need individual variant pages such as size, materi...
Top 10 Worst Marketing Disasters of All Time via @sejournal, @vandernickr

Top 10 Worst Marketing Disasters of All Time via @sejournal, @vandernickr

Development
There is a bit of a train wreck tendency in most marketers; we just love a good trash can fire.Especially one that we didn’t create.And most importantly — one that we don’t have to put out.Of course, there is something to learn from every marketing mishap.So without further ado, here are the top 10 worst marketing disasters of all time (and what we can learn from them).1. EnronIt’s nearly impossible to talk about a far-reaching, industry-changing, regulation-altering scandal and not lead with Enron.This disaster went beyond marketing; the overhype and lack of transparency helped deeply inflate the value of (and disguise the shady and illegal business practices of) one of the more criminal corporations in U.S. history.Its CEOs and various leaders were tasked with improving its public image...
How Enterprise SEO Can Maximize Traditional Marketing ROI

How Enterprise SEO Can Maximize Traditional Marketing ROI

Development
Today’s marketing strategies center on digital content, and because audiences across demographics rely so heavily on online engagement, that focus has merit.However, enterprise brands and organizations that really want to stand apart from the rest must also recognize the important role that traditional marketing still plays.With that in mind, one of the most important questions an enterprise company can ask is, “where do digital and traditional marketing meet, and how can one boost the other?”We Live in a Multi-Device, Multi-Screen WorldThe answer lies in how consumers interact with traditional media such as television commercials or radio ads.Today, 71% of people who are watching TV use a second screen, such as a phone or tablet, to look up information about what they are watching on TV....
How to Prepare Your Ecommerce Business for a Cookieless Future via @sejournal, @iambenwood

How to Prepare Your Ecommerce Business for a Cookieless Future via @sejournal, @iambenwood

Development
By now, you’ve probably heard about the cookieless future. We’re entering a new era in which third-party cookies, a crucial component of digital advertising and analytics, will be deprecated across many of the world’s leading web browsers including Safari, Chrome, and Firefox.Ecommerce professionals are being challenged to rethink fundamental issues around ad targeting, measurement, and cross-channel attribution – all of which will be made increasingly difficult over the next 12 months.This article focuses on the implications these changes will have on ecommerce and the specific steps businesses can take now to prepare for the end of third-party cookies in 2022.No More WorkaroundsCompanies like Google and Facebook have built their entire businesses on collecting user data and made billion...
How to Use Google Maps: Features For Businesses via @sejournal, @MattGSouthern

How to Use Google Maps: Features For Businesses via @sejournal, @MattGSouthern

Development
Google Maps is packed full of features to improve the local search experience for users as well as businesses who rely on the platform to reach customers.Over the years, Google Maps has become the primary tool people use for finding driving directions, checking traffic conditions, and looking up locations with Street View.There’s a lot more business owners can do with Google Maps beyond these everyday features. Here’s a look at some of the top features for businesses and how they can be a useful part of your marketing strategy.How to Message Customers From Google Maps & SearchGoogle provides messaging capabilities in Maps and Search to facilitate easier communication between businesses and their customers.Businesses with a verified profile can now message customers directly from the G...
Google Ditches AMP Badge In Search; Will It Matter? [Survey] via @sejournal, @lilyraynyc

Google Ditches AMP Badge In Search; Will It Matter? [Survey] via @sejournal, @lilyraynyc

Development, SEO
The upcoming Google Page Experience Update has been one of the most popular topics in the SEO community in the past year, due to its emphasis on optimizing Google’s Core Web Vitals metrics.But there are some other aspects of the update that haven’t received as much visibility, such as what Google plans to do with AMP: Accelerated Mobile Pages.In this column, you’ll learn more about upcoming changes to AMP, particularly around Google’s deprecation of the AMP icon.Does the AMP icon increase CTR and what does the average searcher think of the badge when they see it in the SERPs, anyway?I’ll share results from a recent survey on what users really think of the AMP icon, with commentary on what it could mean when it’s taken away.Let’s start with a bit of helpful background for context.Google is...
3 Important Ways Search Data Can Fuel Your Business via @sejournal, @LWilson1980

3 Important Ways Search Data Can Fuel Your Business via @sejournal, @LWilson1980

Development
Search data is siloed and inaccessible outside of the SEO team in too many businesses, limiting its reach, impact, and ability to support company success.It’s time to rethink how we use search data.In this article, you’ll learn three practical ways any organization can remove the shackles from their search marketing data sets and steer company critical decision making in a more meaningful, evidence-led way.1. Formulating a Clearer, More Comprehensive PictureData often sits within silos (SEO, PPC, social media, direct, etc.) or inside disparate data sources such as Google Analytics, Google Ads, SEMRush, Moz, aHrefs, Majestic, or Open Site Explorer.The list of options for marketing and business analysts is endless.The first stage in making your data picture clearer is to remove the barriers...
41 Best Stock Photo Sites to Find High-Quality Free Images via @sejournal, @mindyweinstein

41 Best Stock Photo Sites to Find High-Quality Free Images via @sejournal, @mindyweinstein

Development
I don’t think there’s a marketer out there who wants it to be obvious that they are using stock photos. But it’s not always possible to hire a photographer to get those eye-catching photos.Luckily, free photo websites give you many options to find that perfect image for your content marketing strategy.Even better news: You don’t have to spend hours searching the web yourself to find these sites.I’ve compiled a huge list of free online image sources that have photos you will actually want to use. It started a few years ago and I have continued to update and add to it.The sites are in no particular order. Some have extremely niche categories.Even though I provided notes about each website, be sure to review each site’s license agreements to understand how the photos can be used and whether ...
13 Best Chrome Extensions for Digital Marketing and SEO via @sejournal, @MaddyOsman

13 Best Chrome Extensions for Digital Marketing and SEO via @sejournal, @MaddyOsman

Development
As digital marketing professionals know all too well, trends in the industry move fast.It can be overwhelming trying to keep up with the ever-changing landscape.Staying up-to-date and applying best practices in SEO and digital marketing is a lot easier with the assistance of helpful tools.Here are 13 great options available as Chrome extensions to boost your efficiency and productivity right within your browser.1. Headline Studio by CoScheduleHeadline Studio by CoSchedule is a Chrome extension designed to help marketers optimize their headlines to increase traffic.Headline Studio uses extensive data to analyze headlines and suggest better words and phrases to improve SEO.It also provides an analysis regarding whether your headlines are outperforming or underperforming compared to competit...
Etsy SEO: How to Optimize Your Shop & Listings for Search via @sejournal, @krisjonescom

Etsy SEO: How to Optimize Your Shop & Listings for Search via @sejournal, @krisjonescom

Development, SEO
If you sell unique and creative products, Etsy is the place you want to be.However, even if you’re selling handmade crafts or rare vintage items, Etsy can be extremely competitive. It’s filled with amazing products on offer.How can your shop and products stand out and get noticed?Etsy shops, like every other corner of the internet, need SEO to be successful. In fact, SEO for Etsy shops isn’t all that different from SEO for any other website.If you need to boost your Esty shop’s visibility, here are some tips and tricks that can help.How Does Etsy Decide Rankings?If you want to improve your Etsy shop’s SEO, you first must understand how Etsy chooses which listings get shown first to buyers.AdvertisementContinue Reading BelowOnce Etsy finds listings that match a buyer’s search, they look at...
What is Conversion Rate Optimization (CRO)? A Beginner’s Guide via @sejournal, @seocopychick

What is Conversion Rate Optimization (CRO)? A Beginner’s Guide via @sejournal, @seocopychick

Development
While there are many ways you can drive people to your website or social channels, what happens when those users interact with your content makes all the difference in generating leads and revenue for your business.Conversion rate optimization (CRO) strategies can help you get more conversions and grow your business.In this guide, you’ll learn what CRO is, why it matters for your business, and best practices for achieving the best conversion rate possible.What Is Conversion Rate Optimization?Conversion rate optimization is the systematic process of increasing the percentage of users visitors who take a specific action on your website, social channels, or other online marketing campaigns.This involves understanding how users interact with your content, navigate your website, and, ultimatel...
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