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Tag: Business

Cross-Promote or Not Cross-Promote Let’s Talk

Cross-Promote or Not Cross-Promote Let’s Talk

Business
The Reasons That You Wouldn't Cross-Promote The concept to cross-promote is nothing new. Cross-promotion can be a very effective marketing tool when done correctly. They have been used by businesses for a very long time. For example, a real-estate company may promote a certain lawyer to close a sale, as the lawyer will promote that agency in his firm. These types of cross-promotions are not limited to just real estate, as any company will promote its own product or service in the presence of a competitor. For example, the grocery chain is known to promote its own products as it can to lure in customers. The problem arises when an entrepreneur decides to cross-promote with an unprofitable product, product line, or service. This is when I start to worry about cross-promotion. Whe...
Folkdiagnostics – The Most Effective Marketing Tools For Your Business

Folkdiagnostics – The Most Effective Marketing Tools For Your Business

Internet Marketing
FOLKSONOMY 5.0 The Folkdiagnostics Folkdiagnostics is a description of all the words people have used in describing their experience with Folksonomy. A very powerful AI marketing tool is Folksonomy. You probably use every day incorporate folksonomy, even though you might not have realized it. "What is Folkdiagnostics?" "high accuracy", "excellence", "effective", "free", "great" were amongst the top five. Were going to talk about some real examples of folksonomy so that you can see what a powerful tool it is. A lot of folksonomies is done automatically, or you do it yourself. I'm going to give you one example. I took a folksonomy example that I love, and I'm going to show you one example that is a really powerful example of folksonomy. This is from the folksonomy site. You can see that th...
How to Transform Your Brick-and-Mortar Store into an Online Business

How to Transform Your Brick-and-Mortar Store into an Online Business

Business
Ecommerce isn’t the future of business, it’s the present. Research predicts that, by the end of 2021, there will be more than 2 billion online customers. Add to this the fact that Covid-19 shifted how small businesses operate and you’ll understand why so many entrepreneurs are trying hard to adapt their brands to the digital economy. This transition might be confusing for many, though. Turning your brick-and-mortar store into an online business isn’t only time-consuming, but expensive. If you don’t do it right, you’ll waste so much energy and resources on a project that’s meant to fail. Besides, as the number of existing eCommerce stores grows, competition will become fiercer and tighter. If you want to stand out and get the most out of your resources, you must be strategic—...
Business Jargon to Know When Starting an Online Business

Business Jargon to Know When Starting an Online Business

Business
Starting an online business opens up a world of possibilities. People turn to the digital realm for all their needs, whether it’s food or professional marketing services. From this dependency, your new online business can get its footing in any field. However, you will first want to know some business jargon that will pop up frequently. Then, you can continue down the path to success. 1. Return on Investment (ROI) You should receive a return on investment (ROI) on the things you purchase to aid your business. This category is vast and critical. If you make the right choices when investing, over time — instantly or gradually — you should acquire either more than what you paid or receive reliable services that last many years. For instance, your sponsors, web design, marketing choi...

How to Scale Your Business Using Virtual Assistants (VAs)

Business
If you’ve run an agency for more than a few minutes, you know all too well the struggles of trying to grow. Most of us started as solopreneurs. After all, without the clients and cash flow to support employees, we can’t hire them in the first place. Some settled in once they hit a particular revenue goal. And others worked like maniacs until they could afford to outsource or hire additional help.  The latter is a critical step in real growth because, let’s face it—there are only so many hours in a day, which means your income and impact are both limited as a solopreneur. But hiring traditional W2 employees—especially as full-time employees, can be both difficult and costly.  This is a large part of why so many founders remain a one-person shop.  That’s where virtual assistants, or...

How to Optimize Your WooCommerce Variable Products and Improve Conversions (In 3 Steps)

Business
If your eCommerce store sells multiple versions of individual products (such as clothing, jewelry, or furniture), keeping your storefront organized can be challenging. Ensuring that your customers can find what they’re looking for should be a top priority. Fortunately, WooCommerce makes it easy to sell different versions of the same item using the ‘variable products’ feature. Add-ons for WooCommerce can further extend this functionality, and make your storefront more engaging for customers and profitable for you. In this article, we’ll introduce variable products in WooCommerce and explain how they work. Then we’ll show you how to take your WooCommerce product pages to the next level. Let’s dig in! Variable products in WooCommerce are simply items that come in more than one variety...
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