Sunday, June 6Digital Transformation
Shadow

Tag: b2b influencer marketing

Top 5 Benefits of Influencer Marketing for B2B Brands

Top 5 Benefits of Influencer Marketing for B2B Brands

Internet Marketing
Despite that 96% of marketers engaging influencers for marketing deem their programs successful, there are still a very large number of B2B companies evaluating where influencer engagement fits in their marketing mix. After spending the last 8 plus years working on developing influencer marketing strategies, creating pilot projects, implementing campaigns and running ongoing influencer programs for brands that range from 3M to Dell to LinkedIn, here are some of the top benefits B2B companies of all sizes are realizing through their influencer marketing efforts. Before I get to the list, I think it’s important to mention that benefits realized are directly connected to goals imagined. That may seem obvious but the application of influence to marketing is viewed in many different ways and t...
Break Free B2B Marketing: Dez Blanchfield of Sociaall on Joining the Conversation

Break Free B2B Marketing: Dez Blanchfield of Sociaall on Joining the Conversation

Internet Marketing
When it comes to B2B influencer marketing, it’s natural to wonder just what an industry influencer actually looks like? Our third season of Break Free B2B Marketing video interviews feature conversations with top B2B influencers, looking closely at the issues that each expert is influential about in their industry. For more than a decade our team at TopRank Marketing has fostered a strong community of leading influencers, developing close relationships with subject matter experts in many industries. Running a successful business is the art of juggling a thousand different things in a thousand different ways. It can be challenging to know which of these things to truly focus on and which balls are okay to drop for the sake of company growth. With so many new technologies at the forefront: ...
Beyond SEO: B2B Content Optimization for Trust and Customer Experience

Beyond SEO: B2B Content Optimization for Trust and Customer Experience

Internet Marketing
As the world’s most popular search engine, Google says its mission is to “Organize the world’s information and make it universally accessible and useful.” To be the best answer for customers that are looking for solutions, B2B marketers need to understand the opportunities to make information easy for search engines to find, index, and sort in search results. A big part of optimizing the customer’s search experience is understanding myriad data sources and file types that can be included in search results. By understanding these opportunities, B2B marketers can inventory their digital assets and create a better, more holistic SEO strategy that realizes the benefit of inclusion and visibility in all the places and formats that matter to customers who are looking. What Can Be Searched Can B...
9 Questions to Ask When Hiring a B2B Influencer Marketing Agency

9 Questions to Ask When Hiring a B2B Influencer Marketing Agency

Internet Marketing
Confidence amongst B2B marketers in the role of influence, both externally and internally, has grown substantially in the past year. Following that growth is the number of B2B influencer marketing success stories inspiring marketers to investigate collaborative content strategies that include influencers. At the same time, the pandemic has had its effect on marketing budgets and one of the trends over the past year that has stuck is the need for greater accountability and demonstration of ROI for marketing investments. While research shows that 96% of B2B marketers that engage influencers consider their program to be successful, 60% of marketers overall do not feel they have the skills or expertise in-house to execute on influencer programs. The contrast of confidence and opportunity with...
5 Things B2B Content Marketers Need to Know About Working with Influencers

5 Things B2B Content Marketers Need to Know About Working with Influencers

Internet Marketing
Given the rapid increase in influencer engagement amongst B2B brands over the past year, the opportunity and impact from working with influencers has become clear, especially with influencer content marketing according to the B2BIMReport: Results – 63% of B2B marketers agree that marketing would have better results if it included an influencer marketing program. Always-On Wins – 12X more marketers who run alway-on influencer marketing programs are very successful vs those running periodic campaigns. Impact on CX – 74% of B2B marketers agree that influencer marketing improves customer and prospect experience with the brand. 1. B2B Content Influencer Marketing defined: The practice of engaging internal and industry experts with active networks to collaborate on content in a way that drive...
Brandfluence – Why Growing Executive Influence is Essential for B2B Marketing

Brandfluence – Why Growing Executive Influence is Essential for B2B Marketing

Internet Marketing
If there was one thing 2020 showed us in the B2B marketing world, it was the growing importance of influence in all aspects of the customer lifecycle from awareness to advocacy. People want to connect with other people, not some faceless brand. The good news is that smart B2B marketers are putting a face to their brands through employee advocacy programs and building the visibility and influence of their key executives. But how should B2B brands approach the task of growing their brandfluence? At TopRank Marketing we deal in the business of influence and content in the B2B marketing world every day and here are 3 key trends we’re seeing drive an increase in focus on building executive influence: Building Credibility of Key B2B Executives. One relatively new SaaS platform wanted to build t...
Choosing The Best B2B Influencers Is Key To Success — Here’s Why

Choosing The Best B2B Influencers Is Key To Success — Here’s Why

Internet Marketing
Why is it important to find the right B2B influencers? Are there right and wrong ways to approach the process of choosing the best B2B influencers? The crucial task of selecting B2B influencers who will drive the greatest success for a brand isn’t a simple one, yet it’s one often shrouded in mystery — a question that we’ll explore utilizing a collection of do’s and don’ts. 39 percent of B2B marketers state their top challenge with influencer marketing is that the process is too manual, and only 25 percent of less successful influencer marketers use software versus half of the most successful to identify influencers, according to our State of B2B Influencer Marketing Report. There is no single more important element in B2B influencer marketing than finding subject matter experts who will p...
How B2B Marketing Influencers Are Finding Success On New Social Channels

How B2B Marketing Influencers Are Finding Success On New Social Channels

Internet Marketing
In the world of social media, the only constant is change. Each platform continues to update and add new features, and new channels appear on a regular basis. With this change comes opportunities for B2B marketing influencers to share their thought leadership in new ways and have their voices heard. I tapped top B2B influencers and thought leaders to see where they are finding successes on some of the newer social channels. Come along and let’s explore the social media maze with them. Finding Business in the Clubhouse If you are jumping on trends, don’t miss getting an invite to the audio-only Clubhouse app. TopRank Marketing CEO Lee Odden noted “audio and voice will continue to be a trend for information discovery, consumption and engagement in 2021.” One of the key reasons to be on Club...
Free Email Updates
We respect your privacy.
You cannot copy content of this page