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Tag: B2B influencer marketing strategy

Choosing The Best B2B Influencers Is Key To Success — Here’s Why

Choosing The Best B2B Influencers Is Key To Success — Here’s Why

Internet Marketing
Why is it important to find the right B2B influencers? Are there right and wrong ways to approach the process of choosing the best B2B influencers? The crucial task of selecting B2B influencers who will drive the greatest success for a brand isn’t a simple one, yet it’s one often shrouded in mystery — a question that we’ll explore utilizing a collection of do’s and don’ts. 39 percent of B2B marketers state their top challenge with influencer marketing is that the process is too manual, and only 25 percent of less successful influencer marketers use software versus half of the most successful to identify influencers, according to our State of B2B Influencer Marketing Report. There is no single more important element in B2B influencer marketing than finding subject matter experts who will p...
B2B Influencer Marketing Strategy: 5 Questions to Ask First

B2B Influencer Marketing Strategy: 5 Questions to Ask First

Internet Marketing
It’s no mystery that we’re big fans of influencer marketing where B2B brands engage with industry experts and key opinion leaders to drive conversations, consideration and conversions. Marketing leaders at B2B companies large and small are realizing how much influence can play a role in virtually every customer communication. As 2021 picks up steam, the practice of influencer marketing presents unique opportunities to optimize digitally transformed B2B marketing. That said, while the role of influence can be universally present in content and communications, the approach that will work for any given B2B brand is by no means cookie cutter. Influencer engagement is not simply an advertising buy or some kind of programmatic marketing tactic. It’s simultaneously dynamic and open to certain ki...
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