Monday, June 21Digital Transformation
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User experience is the difference between mediocre and next-level search marketing

User experience is the difference between mediocre and next-level search marketing

SEO
SMX Advanced generally features all the latest in SEO and PPC marketing techniques, strategies, and news. However, this year we decided to add a brand new track focused on user experience in search marketing. It’s no secret that search engines are moving toward finding ways to measure this experience. Google’s page experience update (which is now officially rolling out) and the introduction of Core Web Vitals are a move in that direction, for example. We now have numbers behind the ways that searchers experience our websites: how fast does it load, how quickly can they actually interact with it, and does the page shift around annoyingly before they can use it? What is our goal as search marketers? Search marketers often get caught up in the numbers. We have goals and KPIs that are often ...
Google tests article carousel for some author knowledge panels

Google tests article carousel for some author knowledge panels

SEO
Google has started to test showing an article carousel beneath the knowledge panels for some authors and journalist searches, Google announced today. This is a limited beta, only works on a limited number of U.S. mobile search for some English-language journalists. What it looks like. Here is a GIF Google shared of this feature in action: What is it. Google will showcase some of the recent articles this author or journalist published directly within the person’s knowledge panel. Google said they are doing this to “help people learn more about an individual journalist or author by more prominently highlighting their recent work.” Expanding soon. Google said for now this is a limited test but the company is “looking to expand the feature over time to more journalists, devices and lang...
Google page experience update rolls out just as core update finishes; Wednesday’s daily brief

Google page experience update rolls out just as core update finishes; Wednesday’s daily brief

SEO
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, what an amazing day of content from SMX Advanced yesterday. I am really looking forward to today’s speaker lineup. If you haven’t registered yet, there’s still time to watch Day 2 live and get the Day 1 presentations on-demand. Google has started to roll out the page experience update, they said slowly, today. This update is going to be a slow one, rolling out through the end of August. Thursday, Google will stop using AMP for top stories eligibility and will start using those core web vitals in the page experience fa...
Google My Business performance report adding driving direction requests and website visits

Google My Business performance report adding driving direction requests and website visits

SEO
Google is slowly rolling out new metrics in your Google My Business performance reports, the new insights report. These new metrics include driving direction requests and website visits, which are currently in the old insights report. Colan Nielsen spotted the change yesterday and sent me screenshots since I do not yet see them yet in my business account. What’s new. Again, while the old Insights report had these metrics, they are now coming to the new version of this report, which Google is calling the performance report. The driving directions metric in the performance report is slightly different in that it may show fewer requests because of Google’s new efforts to combat things like “multi-tapping, direction request cancellation, and spam.” What it looks like. Here are the screenshots...
Google page experience update now slowly rolling out

Google page experience update now slowly rolling out

SEO
Google is now rolling out the page experience update, Google said the rollout is happening very slowly and will take place through the end of August 2021. The announcement. Google said on Twitter “the page experience update is now slowly rolling out (Top Stories will begin using this new signal by Thursday). It will be complete by the end of August 2021.” The page experience update is now slowly rolling out (Top Stories will begin using this new signal by Thursday). It will be complete by the end of August 2021. More here: https://t.co/kDwhhOYklK— Google Search Central (@googlesearchc) June 15, 2021 Top stories. Starting Thursday, June 17, Google will start using the page experience signals for eligibility into the top stories carousel and section. Don’t expect huge ranking changes. As...
How & Why to Use CDN Services for WordPress: A Complete Guide via @sejournal, @seocounseling

How & Why to Use CDN Services for WordPress: A Complete Guide via @sejournal, @seocounseling

Development, SEO, WordPress
Whether you’re new to WordPress SEO or have been doing it for years, you’ve probably heard of Content Delivery Networks (CDNs).CDNs can be a powerful tool for WordPress sites; in fact, some SEO professionals consider them a must-have.In this column, you’ll find everything you need to know about choosing, setting up, and configuring a CDN for your WordPress website.Recap: What’s a CDN?A CDN is a series of edge servers typically located in multiple places throughout the world. They cache files from your website to improve load speeds for users and most offer security benefits, as well.You can learn more about the basics of content delivery networks in these guides:Before you explore integrating a content delivery network with your WordPress site, I highly recommend reading the two articles ...
As SEO changes, so do the tools that serve practitioners

As SEO changes, so do the tools that serve practitioners

SEO
Search engine optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. The average top blog, the company found, “gets 66.47% of its traffic from search, of which 99.77% is organic and only 0.23% is paid.” But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has become more challenging as the search engines continually change their display of results and port them over to other media like voice assistants. This doesn’t mean...
Google’s Mueller on Ranking Impact of Poor HTML, Spelling and Grammar via @sejournal, @martinibuster

Google’s Mueller on Ranking Impact of Poor HTML, Spelling and Grammar via @sejournal, @martinibuster

Development, SEO
Google’s John Mueller answered a question about the impact of poor HTML, spelling and grammar on search rankings. He gave two answers because HTML is a technical issue and spelling and grammar are quality issues that can impact the user experience.The question:“Do Google’s search algos check the broken HTML or spelling mistakes or grammatical mistakes, taking into account the search ranking?”Some questions have a clear answer and John Mueller will typically answer right away.For this question John Mueller paused to think a moment before answering.Impact of Broken HTML on Search RankingsHe answered first about broken HTML, explaining that HTML has to be so broken that Google can’t make sense of it.Mueller:“Those are kind of different situations. Uh… for the most part we don’t care about HT...
Changes to Videos ads, plus Google and the UK; Monday’s daily brief

Changes to Videos ads, plus Google and the UK; Monday’s daily brief

SEO
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Happy Monday, Marketers, and let’s talk lab mice, A few years ago some researchers did a study about frustration. They gave mice a sugar cube behind a small port. All the mice had to do was poke their noses in to get a taste of the sugar. At first the scientists made it very easy for the mice to get a taste. But slowly, over time, they pulled the sugar cube further into the port and made it more and more difficult for the mice to reach it. Some valiant mice tried and tried and tried, but, unable to accomplish their goals, eventually every si...
SMX Advanced begins tomorrow! Don’t miss out

SMX Advanced begins tomorrow! Don’t miss out

SEO
If you’re looking for advanced, actionable tactics to drive more traffic, leads, and conversions, you can’t afford to miss SMX Advanced — happening online tomorrow and Wednesday, June 15-16. Your $249 All Access pass unlocks nearly 50 tactic-rich sessions programmed by the Search Engine Land experts that explore the latest, most sophisticated SEO, PPC, and user experience issues, including GPT-3, FLoC and the future of audiences, Google’s Page Experience update, and more. Every editorial session is followed by Overtime, live Q&A with speakers so you can continue the conversation, dig deeper into the material presented, and get your specific questions answered. You’ll also unlock two exclusive keynotes on shifting consumer behavior and designing empathetic user experiences, connect wi...
John Mueller Answers What to Do About Link Building via @sejournal, @martinibuster

John Mueller Answers What to Do About Link Building via @sejournal, @martinibuster

Development, SEO
Google’s John Mueller answered a question about link building practices in an Office Hours hangout. Mueller outlined Google’s passive and proactive actions against certain links and offered suggestions for a better way to acquire links.Is it Necessary to Spend Thousands of Dollars for Links?The person asking the question noted that he watched many link building YouTube videos and read case studies that demonstrated that link building is necessary for best rankings.The question asked:“…The question is on link building practices. So we …approached many… companies… they say they will charge thousands of dollars or ten thousands of dollars to get the link… from the home page or the news sites and…They also talk a lot… about …we should get a high authority …link and stuff like that.”Next he ex...
How to Optimize for Rich Snippets: A Complete Guide via @sejournal, @BrianHarnish

How to Optimize for Rich Snippets: A Complete Guide via @sejournal, @BrianHarnish

Development, SEO
Once upon a time, Google Search was all about those gloriously simple, easy-to-optimize-for 10 blue links.Then came a brand-new user interface.Google has evolved to address more and more different search results types and display designed to better address searcher needs — rich snippets.It’s no longer enough to rank for 10 blue links.So what exactly are rich snippets, why are they important in SEO, and how can you optimize for them? In this guide, you’ll learn about the different types of rich snippets and how to use structured data to help Google understand when your page may be the best option for a rich snippet.Let’s get started!What Are Rich Snippets?Rich snippets are Google Search results enhanced with additional data or functionality. These rich results add visual interest, more inf...
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