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Automatic, supersonic, hypnotic, funky fresh; Auto-applied recommendations; Thursday’s daily brief

Automatic, supersonic, hypnotic, funky fresh; Auto-applied recommendations; Thursday’s daily brief

SEO
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what does it all mean? Three-fourths of Americans who said they like personalized advertising also said they would support legislation forbidding companies from selling their personal data to third parties, even with their consent, according to a survey from Security.org. The same survey found that only 2% of people actually read terms of service to know where that data is going. So, what does this mean for advertisers? It seems like it’s a common trend that users want a personalized experience when it comes to ad...
Tips from the pros at SMX Create; Wednesday’s daily brief

Tips from the pros at SMX Create; Wednesday’s daily brief

SEO
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, I’d like to share a bit about the mindset I try to adopt — perhaps it’ll help if anxiety sometimes gets the better of you (as it does for me). In researching and writing as well as programming and attending our SMX conferences, I come across a lot of information that feels like it just goes way over my head. When that happens, I focus on the long game: the goal isn’t to learn something as a one-off but to master it and build on it. And, while there may be tons to catch up on, that will not always be the case if I chip...
Google Ads rolling out auto-applied recommendations

Google Ads rolling out auto-applied recommendations

SEO
Google announced this morning the official launch of auto-applied Google Ads recommendations. The company is “rolling out the option to apply recommendations automatically.” This is an opt-in feature, and you can choose from over 17 recommendations to apply automatically within the Google Ads setting. Google Ads auto-apply recommendations. Google now allows advertisers to opt-in to apply a certain subset of recommendations automatically to your account. Google said this “can improve your account performance and save time,” but many agencies will probably recommend that their clients do not opt-in as some of the recommendations may not actually improve account performance. Google said the auto-applying recommendations will not increase your budget, “so continue to review the Recommendation...
The 2021 Search Engine Land Awards are open for entries

The 2021 Search Engine Land Awards are open for entries

SEO
Hot off the press from this morning’s SMX Create keynote! As of today, the 2021 Search Engine Land Awards are officially OPEN for entries! This is your once-a-year opportunity to take home the highest honor in search marketing — and now, it’s easier than ever for you to apply.  Say goodbye to mandatory metrics and campaign stats — simply send us an executive summary that showcases, in 750 words or less, the award-worthy work you and your team performed this past year. The story you choose to tell — and the data you choose to include — is up to you. The only requisite is that you “wow” the judges! We’re also opening up new categories, including Boutique Agency of the Year for both SEM and SEO agencies — and Freelancer of the Year, designed to honor hard-working self-employed professi...
Google tips the scales in its own favor–but do marketers care?; Tuesday’s daily brief

Google tips the scales in its own favor–but do marketers care?; Tuesday’s daily brief

SEO
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and here we go again, I’m sure you’ve seen the latest legal news surrounding Google’s antitrust cases (if you haven’t, check out the details below). We asked marketers for their reactions, and a common thread through this story and other Google-related news seems to be the marketers’ resignation to the issues. The prevailing attitude seems to be, “It’s Google’s world, and we’re just trying to do the best for our brands and clients in it.” The same attitude seemed to prevail in the zero-click search news. Many marketer...
The business imperative behind inclusion and diversity

The business imperative behind inclusion and diversity

SEO
In the second part of a two-part interview, Lauren Tucker discusses the importance of an enriched, diverse talent portfolio. Dr. Tucker (PhD in journalism and mass communication) is founder of Do What Matters, a consultancy dedicated to promoting diversity in the marketing services industry, with a special focus on agencies — but her insights have application across all kinds of business teams. Improving cultural and social wellness within a business like an agency is an ethical imperative. Right now, employers need to pay attention to mental wellness too. “Agencies are feeling a lot of pressure,” said Dr Tucker. “Their feeling squeezed margins by the growing in-house movement, increased competition from consultancies, more demanding clients. I mean, it has gotten even worse since CO...
Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’

Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’

SEO
Ten states joined together in December 2020 to sue Google for allegedly monopolizing the digital advertising industry. The lawsuit claims that when Facebook began to gain traction as a rival advertiser, Google made an agreement with Facebook to reduce competition in exchange for giving the social media company an advantage in Google-run ad auctions. The project was called “Jedi Blue.” Now, newly released and unredacted documents filed in that case (which have now been redacted) show “Google for years operated a secret program that used data from past bids in the company’s digital advertising exchange to allegedly give its own ad-buying system an advantage over competitors,” wrote Jeff Horwitz and Keach Hagey for the Wall Street Journal. The advantage was called “Project Bernanke” and “use...
In search of your most memorable moments; Monday’s daily brief

In search of your most memorable moments; Monday’s daily brief

SEO
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, Google’s Panda algorithm update rolled out globally, in English, a decade ago. Businesses and search professionals here in the U.S. got a taste of it about two months prior to the worldwide release as it went live domestically in February 2011. For those of you who, like myself, weren’t in the industry back then, the Panda update was a milestone in search history because it was one of Google’s most significant spam-targeting updates. The Panda update, named after Google engineer Navneet Panda, made it harder for pages...
Video: Fay Friedman on duplicate content, featured snippets & people also ask

Video: Fay Friedman on duplicate content, featured snippets & people also ask

SEO
Here is part two of the interview with Fay Friedman, the Director of SEO and Marketing of AJH Co. In part one we spoke about e-commerce SEO vs property management SEO. Here is part two, we talk about some very specific SEO topics including duplicate content, featured snippets and people also ask. We all know that duplicate content is not some sort of penalty but rather, it is about managing which of your pages you want Google to rank for a keyword and if you have two or more pages competing for the same keyword, that is where you run into duplicate content issues. We also spent some time about how SEOs can help rank their content in the elusive featured snippet section of Google’s search results and how the people also ask feature can help generate content and keyword ideas for SEOs. Yo...
Google On Optimizing Web Stories For Search Results via @sejournal, @MattGSouthern

Google On Optimizing Web Stories For Search Results via @sejournal, @MattGSouthern

Development, SEO
Google’s latest Lighting Talks video focuses on doing SEO for web stories and tracking how they perform in search.Pascal Birchler, Developer Relations Engineer at Google, leads the discussion by breaking down everything from what web stories are, to how to create web stories, to how to insert ads in web stories.This article will focus on the SEO advice covered in Google’s video. For more general information about web stories see the resources at the end of this article.SEO for Google Web StoriesIn order for web stories to get found and indexed by Google they have to get optimized like any other piece of content.All SEO practices that apply to regular web pages also apply to web stories.In addition to following traditional SEO best practices, a few story-specific requirements need to be im...
How inclusion can lead to diversity in marketing and communications

How inclusion can lead to diversity in marketing and communications

SEO
In an article published this week by The Atlantic magazine, Adam Serwer writes: “Putting out statements supporting Black Lives Matter or adorning their logos with pride colors is very easy for big corporations, but such gestures do not signal a commitment to fair wages, safe working conditions, or a willingness to pay their share in taxes, let alone racial egalitarianism in all but the most cosmetic sense. They are merely brand management.” If that’s true, then perhaps it’s as true of marcomms companies as any other. That’s been the experience of Dr. Lauren Tucker, who offers consultancy services to the industry (her Ph.D. is in journalism and mass communications). In a wide-ranging conversation with myself and Carolyn Lyden, director of content at Search Engine Land, Dr. Tucker explained...
Google released a new algorithm update, it’s not a core update, it’s a product review update; Friday’s daily brief

Google released a new algorithm update, it’s not a core update, it’s a product review update; Friday’s daily brief

SEO
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and we’ve got a new search ranking algorithm update for you today.  Yesterday afternoon, Google launched a new ranking algorithm aimed at rewarding high-quality product review content. Google is calling it the Google product reviews update – yep, pretty straightforward. “We know people appreciate product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products. That’s why we’re sharing an improvement to our ranking systems, which we call the product reviews update,...
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