Thursday, May 6Digital Transformation
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SEO

9 Journalism Tactics That Work for SEO Content Writing via @sejournal, @ronlieback

9 Journalism Tactics That Work for SEO Content Writing via @sejournal, @ronlieback

Development, SEO
Journalism is dead.SEO is dead.Content writing is dead, soon to be taken over by AI.There’s so much supposed death in my working life that I was forced to take a stand against the naysayers, focusing my efforts on all three of these dead practices.And the outcome? Success over and over again among clients and personal writing.I’ve worked as a journalist since 2001 — first as a traditional reporter for a newspaper, then as a motorcycle journalist since 2008 and through today. I’ve also interviewed ghostwriting clients across various industries since 2013.And I’ve been doing SEO since around 2010.Let me tell you: when journalism and SEO join forces, the outcome is… um, deadly for the competition.Many journalism tactics can help your SEO content writing today.In this column, you’ll learn jou...
8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday’s daily brief

8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday’s daily brief

SEO
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and do you approach marketing like an ecosystem? I’ve been preaching for a while that SEO is the foundation of a healthy marketing ecosystem. Lots of people scratch their heads at this assertion, and some give me that, “Really, Carolyn?” look before they walk away. But hear me out. The ultimate goal of SEO is to serve the searcher’s needs, to give them the exact content that answers their question at exactly the moment they need it. At its most basic level, SEO is about knowing your target audience and using that info...
Ready to go out on your own? Building a digital marketing business from scratch

Ready to go out on your own? Building a digital marketing business from scratch

SEO
“Have you ever thought of starting your own business?” Jack asked me during a phone call in early 2018. “No,” I replied. Of course, the answer was “no.” Why would I have ever thought of starting my own business? No one in my immediate family had a business, and my parents didn’t push it. I was told to get an education to secure a good job, not create something I would own myself. Also, my career to that point showed me I could only be someone’s second in command. “Well,” Jack continued after I told him no, “How about I help you start something?” And just like that, we created Jamrock Marketing. I was the CEO, Jack helped with SEO, and we found our first and only client. The venture lasted a couple of months until we lost the client, Jack got a full-time position at an agency, and I joined...
Phrase match is now the same across Microsoft Advertising and Google Ads; Wednesday’s daily brief

Phrase match is now the same across Microsoft Advertising and Google Ads; Wednesday’s daily brief

SEO
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and happy Cinco de Mayo to those who celebrate it! On Monday, some in the SEO community were discussing whether links to Google search results within featured snippets were something that we should be concerned about. The chatter started after technical SEO consultant Ramesh Singh tweeted a screenshot of a search conducted in India. “We can confirm that this is a bug and is not intended behavior for links on featured snippets,” a Google spokesperson told us, “We are actively working on a fix.” As you might expect, som...
3 Ways SEO User Intent Can Drive Higher Lead Quality via @sejournal, @hethr_campbell

3 Ways SEO User Intent Can Drive Higher Lead Quality via @sejournal, @hethr_campbell

Development, SEO
Driving organic traffic to your site but not seeing enough conversions? Then your content might not be meeting the users’ needs.To drive conversions, you need to know what your leads are searching for and deliver engaging content that resonates.On April 14, I moderated a Search Engine Journal webinar presented by Anna Niles Charity, Senior Product Marketing Manager at CallRail, and Lance Bachmann, Founder and CEO of 1SEO.They shared how to leverage user intent to drive more qualified, high-converting leads.Here’s a recap of their presentation.Effective and engaging content addresses a searcher’s intent – but some businesses miss the mark in this area.User intent is the main goal a user has when typing a query into a search engine.For example, your AC cuts out in the middle of the summer, ...
Advertisers can now bring their customer segments into Microsoft Advertising via a new integration

Advertisers can now bring their customer segments into Microsoft Advertising via a new integration

SEO
A new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising is now available, the company announced Tuesday at its Microsoft Business Applications Summit. The integration enables advertisers to use their customer segments from Dynamics 365 Customer Insights to reach users in the Microsoft Search Network and Microsoft Audience Network via customer match targeting. Customer match is now available in more markets. Alongside the announcement of the new integration, Microsoft also revealed that customer match is now available in all markets except for the EU, UK and China. Microsoft Advertising’s customer match feature has been available via its pilot program here in the U.S. and in open beta in markets around the globe for some time; but if you weren’...
No more Shopping Ads for digital books; Tuesday’s daily brief

No more Shopping Ads for digital books; Tuesday’s daily brief

SEO
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and where does your ad money go? That’s what the Association of National Advertisers is trying to find out. The group is currently looking for consultants to help them figure out where search marketers’ money goes in the automated digital ad-buying process. “A lack of transparency in automated digital ad buying, an increasingly complex process that requires participation from a number of ad, media and technology vendors, is costing advertisers billions of dollars in waste and making it difficult for them to plan their...
Microsoft Advertising to treat phrase match the same way Google Ads does

Microsoft Advertising to treat phrase match the same way Google Ads does

SEO
Microsoft Advertising will expand phrase match to include broad match modifier traffic, the company announced Tuesday. The change, which will start in mid-May, is to “simplify keywords and improve your relevancy when reaching customers,” the announcement reads. This new treatment for phrase match will bring the platform in line with Google Ads’ updated phrase match, which rolled out in February. What’s the difference? The updated phrase match treatment means that your ads will be shown for searches that include the meaning of your keyword. Microsoft’s example is matching the query “winter vacation in Miami” to the keyword “Miami vacation.” Word order will be respected “when it’s important—for example, it won’t match ‘milk chocolate to the keyword ‘chocolate milk.'” Broad match modified (B...
Trust and the Search for Answers: How Influence Optimizes SEO Performance

Trust and the Search for Answers: How Influence Optimizes SEO Performance

Internet Marketing, SEO
According to the annual Global Digital Overview Report from We Are Social and Hootsuite, 81% of internet users search online for a product or service to buy and 74% have purchased online. Without question, digital engagement and commerce is the new normal and is as relevant for B2B companies as it has been for B2C. During the pandemic, search engines have become even more important as B2B brands and buyers alike digital transform to virtual engagement for information discovery, consumption and interaction. As a result, many companies have invested more in search engine optimization in order to capture the fast-growing opportunities to be the best answer for customers at the moment of need – when actively searching for solutions. Best practices for SEO abound on the web including this list...
Best rates on SMX Advanced end Saturday – act now!

Best rates on SMX Advanced end Saturday – act now!

SEO
This is your last chance to save up to 20% on expert-level search marketing tactics that can help you generate more awareness, traffic, and conversions: SMX Advanced Super Early Bird rates end this Saturday, May 8! Attending SMX Advanced has never been this affordable… or this easy. No plane ticket, no hotel, no time out of the office. Secure your $199 All Access pass now and join us online, June 15-16, to unlock 40+ expert-level sessions, forward-thinking keynotes on changing customer behavior, live discussions with search experts, 1:1 community networking, and more. See the agenda! But you have to act now — this exclusive Super Early Bird rate expires at the end of the week! At SMX Advanced, you’ll hit the ground running and dive deep into the latest SEO, PPC, and User Experience issue...
Instant match rates in Google Ads and when content isn’t king; Monday’s daily brief

Instant match rates in Google Ads and when content isn’t king; Monday’s daily brief

SEO
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and let’s chat data, Measuring your website’s performance can help you gather insights on what’s important to your audience, how they’re finding your content and whether that content is actually surfacing in search results. Google Search Console is a collection of free tools and reports to help site owners and SEO professionals do just that. However, for anyone just diving in, it can be a little overwhelming. There are a lot of reports, and there’s a lot you can do with all that data. We’ve launched our updated guide ...
How to Build a WordPress Site in 24 Hours via @sejournal, @BrianHarnish

How to Build a WordPress Site in 24 Hours via @sejournal, @BrianHarnish

Development, SEO, WordPress
WordPress is a fantastic platform for building websites on the fly with little to no development time required to get up and running.In addition, WordPress has fantastic customizability ranging from being able to fully customize your theme, to finding plug-ins that have the functionality to do just about anything you want.The list of what you can do to customize WordPress is endless and is generally limited only to your imagination.You can install a newsletter plug-in to manage your newsletter subscriptions. You can install analytics plug-ins that seamlessly integrate with WordPress and Google Analytics.Other WordPress plugins allow you to customize your SEO such as your title tags, meta descriptions, and meta keywords.Still, some plug-ins will also let you add noodp and noydir tags, and ...
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