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Google’s Mueller on Ranking Impact of Poor HTML, Spelling and Grammar via @sejournal, @martinibuster

Google’s Mueller on Ranking Impact of Poor HTML, Spelling and Grammar via @sejournal, @martinibuster

Development, SEO
Google’s John Mueller answered a question about the impact of poor HTML, spelling and grammar on search rankings. He gave two answers because HTML is a technical issue and spelling and grammar are quality issues that can impact the user experience.The question:“Do Google’s search algos check the broken HTML or spelling mistakes or grammatical mistakes, taking into account the search ranking?”Some questions have a clear answer and John Mueller will typically answer right away.For this question John Mueller paused to think a moment before answering.Impact of Broken HTML on Search RankingsHe answered first about broken HTML, explaining that HTML has to be so broken that Google can’t make sense of it.Mueller:“Those are kind of different situations. Uh… for the most part we don’t care about HT...
4 Known GMB Issues & What To Do About Them – June 2021 via @sejournal, @thesocialdude

4 Known GMB Issues & What To Do About Them – June 2021 via @sejournal, @thesocialdude

Development
It can be frustrating when a free service like Google My Business is not working as you expect it to. And I totally understand that you get a ton of business from your Business Profile on Search and Maps.The Google My Business team understands this, as well.Support is doing the best that they can — particularly given what a tumultuous year it’s been in local search.In this article, you’ll learn about four of the Google My Business issues being worked on as of mid-May/June 2021.You’ll also find helpful steps you can take to resolve these issues and improve your own listings.What Happens When You Report an Issue to GMB?It can help to know how the Google My Business team prioritizes fixes when they receive a bug report.Typically, Product Experts (like yours truly) will see an issue in the co...
John Mueller Answers What to Do About Link Building via @sejournal, @martinibuster

John Mueller Answers What to Do About Link Building via @sejournal, @martinibuster

Development, SEO
Google’s John Mueller answered a question about link building practices in an Office Hours hangout. Mueller outlined Google’s passive and proactive actions against certain links and offered suggestions for a better way to acquire links.Is it Necessary to Spend Thousands of Dollars for Links?The person asking the question noted that he watched many link building YouTube videos and read case studies that demonstrated that link building is necessary for best rankings.The question asked:“…The question is on link building practices. So we …approached many… companies… they say they will charge thousands of dollars or ten thousands of dollars to get the link… from the home page or the news sites and…They also talk a lot… about …we should get a high authority …link and stuff like that.”Next he ex...
Instagram Chief on What TikTok Does Better via @sejournal, @MattGSouthern

Instagram Chief on What TikTok Does Better via @sejournal, @MattGSouthern

Development
Instagram Chief Adam Mosseri shares his views on what TikTok is currently doing better for creators and everyday users.This is discussed as part of a Creator Week Q&A that tackles a number of different topics relevant to content creators.Mosseri answers questions about engagement and reach, monetization, the perils of fake followers, when Reels is launching in other countries, and more.It’s not a common occurrence for the head of a company to praise its competition, so let’s jump right to that part.What Does TikTok Do Better Than Instagram?Mosseri credits TikTok’s ability to build social media stars, which is something he wants Instagram to be more capable of doing.AdvertisementContinue Reading BelowHe acknowledges Instagram is effective at helping creators stay connected with their e...
Apple Mail to Block Email Tracking Pixels & More Digital Marketing News via @sejournal, @shepzirnheld

Apple Mail to Block Email Tracking Pixels & More Digital Marketing News via @sejournal, @shepzirnheld

Development
This week on Marketing O’Clock, hosts Greg Finn, Mark Saltarelli, and Christine “Shep” Zirneheld are bringing you all the digital marketing news you need to know.Apple’s Mail Privacy Protection feature is bad news for email marketers, Twitter wants you to pay a monthly fee for platform improvements, and much more!Listen on your favorite podcast player or watch us on YouTube![embedded content]Apple’s Mail Privacy Protection FeatureThe controversial new feature will restrict advertisers and email service providers from collecting email tracking pixels from their subscribers. This change will prohibit marketers from seeing vital engagement metrics for subscribers that use the Mail app on iOS and Mac.Learn MoreTwitter Blue Launches in Canada & AustraliaTwitter users who pay a monthly fee ...
How to Optimize for Rich Snippets: A Complete Guide via @sejournal, @BrianHarnish

How to Optimize for Rich Snippets: A Complete Guide via @sejournal, @BrianHarnish

Development, SEO
Once upon a time, Google Search was all about those gloriously simple, easy-to-optimize-for 10 blue links.Then came a brand-new user interface.Google has evolved to address more and more different search results types and display designed to better address searcher needs — rich snippets.It’s no longer enough to rank for 10 blue links.So what exactly are rich snippets, why are they important in SEO, and how can you optimize for them? In this guide, you’ll learn about the different types of rich snippets and how to use structured data to help Google understand when your page may be the best option for a rich snippet.Let’s get started!What Are Rich Snippets?Rich snippets are Google Search results enhanced with additional data or functionality. These rich results add visual interest, more inf...
5 Best Google Ads Alternatives to Diversify & Grow via @sejournal, @brookeosmundson

5 Best Google Ads Alternatives to Diversify & Grow via @sejournal, @brookeosmundson

Development
It’s no secret the Google Ads platform has long dominated the digital advertising industry.Google Search is one of the best places for brands to get their products or services in front of consumers, and the wide-ranging Ads network makes it that much more attractive.But Google Ads aren’t the only way to drive new customers and re-engage existing ones.If your performance has hit a plateau or you’re just looking to diversify and reach new audiences, you have options.Reasons to Expand Outside of Google AdsHere are three main reasons I’d recommend additional platforms:Rising CPCs and CompetitionGoogle Shopping was free up until 2012. Life was good and traffic was flowing.Nowadays, it’s not uncommon to see certain industry CPCs well over $50 per click.AdvertisementContinue Reading BelowWith ma...
Content Marketing for Startups: How to Succeed Even Early On via @sejournal, @ViolaEva1

Content Marketing for Startups: How to Succeed Even Early On via @sejournal, @ViolaEva1

Development
The barrier to entry for content marketing is low, making it faster and more cost-effective than ever before for startups to implement this proven effective marketing strategy.But here is the thing – the bar is higher than ever before.A short blog post without multimedia is not going to do the trick anymore. The expectations of your prospects and customers are rising.In many categories, we are seeing a winner-takes-all environment where high-quality content pieces win the vast majority of eyes—and clicks. In fact, a study by Ahrefs showed that 90.63% of all content gets zero traffic at all from Google.How can your startup beat the odds?In this column, you’ll learn about content marketing campaign planning, how to be memorable even on a small budget, and how startups can measure content ma...
3 Types of Data Science SEO Teams and How They Work via @sejournal, @VincentTerrasi

3 Types of Data Science SEO Teams and How They Work via @sejournal, @VincentTerrasi

Development, SEO
When it comes to successful data science for SEO, nothing is more important than having the right team in place.Challenges in obtaining and ensuring the consistency of the data, as well as in your choice of machine learning models and in the associated analyses, all benefit from having team members with different skill sets collaborating to solve them.This article presents the three main types of teams, who is on them, and how they work.Let’s open the floor with that loneliest of data science SEO professionals — the team of one.1. The Solitary Data Science SEO ProThe one-person team is often the reality in small and large structures alike. There are plenty of versatile people out there who can manage both the SEO and the data functions on their own.The lone data science SEO professional c...
Top 10 Worst Marketing Disasters of All Time via @sejournal, @vandernickr

Top 10 Worst Marketing Disasters of All Time via @sejournal, @vandernickr

Development
There is a bit of a train wreck tendency in most marketers; we just love a good trash can fire.Especially one that we didn’t create.And most importantly — one that we don’t have to put out.Of course, there is something to learn from every marketing mishap.So without further ado, here are the top 10 worst marketing disasters of all time (and what we can learn from them).1. EnronIt’s nearly impossible to talk about a far-reaching, industry-changing, regulation-altering scandal and not lead with Enron.This disaster went beyond marketing; the overhype and lack of transparency helped deeply inflate the value of (and disguise the shady and illegal business practices of) one of the more criminal corporations in U.S. history.Its CEOs and various leaders were tasked with improving its public image...
How to Test Your AMP Pages: The Complete Guide via @sejournal, @dansmull

How to Test Your AMP Pages: The Complete Guide via @sejournal, @dansmull

Development, SEO
AMP is all about the user experience and fast loading pages.This is done by limiting CSS to 75KB and JavaScript to 150KB, clearing the critical rendering path, and preloading cached content. (You can learn more about how AMP works here.)Even so, AMP is not for everyone.In fact, its restrictive framework and constantly evolving standards (among other quirks and limitations) have made AMP somewhat controversial in SEO circles.If you do decide to use AMP, testing is crucial in order to get your pages indexed by Google and enjoy the organic ranking advantages this format can provide.What Are the Requirements for Valid AMP?In order to be considered valid, AMP documents must:Start with the doctype <!doctype html>.Contain a top-level <html ⚡> tag (<html amp> is accepted as well...
How to Get More Views on YouTube: Experts Share Tips via @sejournal, @gregjarboe

How to Get More Views on YouTube: Experts Share Tips via @sejournal, @gregjarboe

Development
Content creators, brands, and video marketers alike want to know how to get more views on YouTube.It’s important to make sure your optimization strategy is current, as YouTube’s algorithms have changed quite a bit over the years.In this column, you’ll find strategic insights and tactical advice from 20 video marketing and SEO experts to help you get more views of your own on YouTube.And as the moderator of this panel, I’ll share a few tips of my own at the end of this article.1. Seek Out Help From YouTubeJim Louderback, the GM of VidCon, says, “One of the best ways to grow your audience on YouTube is to seek out help from YouTube.“The YouTube Creators Channel is an ideal place to hear directly from the internal team on what works TODAY, and how you can take advantage of new YouTube featur...
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