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WordPress SEO Guide: Everything You Need to Know [Ebook] via @sejournal, @MrDannyGoodwin

WordPress SEO Guide: Everything You Need to Know [Ebook] via @sejournal, @MrDannyGoodwin

Development, WordPress
Want to get more traffic and higher rankings for your WordPress website?WordPress makes it easy to structure, manage, and publish your content in a way that is friendly for search engine optimization. That’s why it’s considered the best content management system (CMS) for SEO.But simply creating a WordPress site won’t magically get you on Page 1 of Google’s search results.Relying on WordPress features, themes, and plugins won’t help boost your organic traffic if you don’t have a strategy.Need guidance on how to get WordPress SEO right?Search Engine’s Journal’s new ebook, WordPress SEO Guide: Everything You Need to Know, covers the best practices for optimizing your WordPress website for search and users today.Download it here.EXPERT AUTHORS INCLUDE: Aleh Barysevich, Jon Clark, A...
How Important Are XML & Image Sitemaps To Google? via @sejournal, @RyanJones

How Important Are XML & Image Sitemaps To Google? via @sejournal, @RyanJones

Development
As Google’s search results have increasingly become more visual, the importance of image optimization has grown — particularly in ecommerce, travel, and other verticals where users expect multiple views of the product or service they’re considering.The most recent figures from the Moz SERP Feature History show that over the last 30 days, as of the date of publication, images have appeared in results for 40.7% of Google Search queries.Today’s Ask An SEO question comes from Argiee in the Philippines. Argiee asks:“How important is submitting an image sitemap to Google?”First, let’s consider, “How important are XML sitemaps?”Do You Need an XML Sitemap?Search engines first launched the XML sitemap protocol back in 2005, and Image XML sitemaps soon followed.At the time, XML sitemaps were a grea...
Google’s “Project Bernanke” Favors Google Over Other Advertisers via @sejournal, @hoffman8

Google’s “Project Bernanke” Favors Google Over Other Advertisers via @sejournal, @hoffman8

Development
In a recent anti-trust case, it has been alleged that Google has been giving their own ads an unfair advantage within the Google Display Network in a program called “Project Bernanke”.What is Project Bernanke and How Do We Know About It?In their recent filing as part of an ongoing anti-trust lawsuit, Google, presumably accidentally, uploaded documents to the court’s public docket that weren’t redacted. The Wall Street Journal saw the documents before a judge allowed them to refile the redacted documents.AdvertisementContinue Reading BelowIn those initial documents, Google identified a program known as “Project Bernanke”, in which the documents detailed how Google used data from past auctions on their platform to create advantages for their own media buying.The Anti-Trust Lawsuit & Pro...
44 Instagram Statistics and Facts for 2021 via @sejournal, @theshelleywalsh

44 Instagram Statistics and Facts for 2021 via @sejournal, @theshelleywalsh

Development
1. Instagram is currently the sixth most used social media platform in the world (behind Facebook, Youtube, WhatsApp, FB Messenger and WeChat).2. Instagram is the 10th most visited website in the US, with an estimated 0.9 billion monthly visits in January 2021. (Source)3. In 2020, Instagram was the fifth most popular download on the Apple App Store. (Source)Instagram is one of the big players of social media and has significantly contributed to the culture of the influencer as an income stream.If you want to know more about the platform, we have curated some of the best Instagram statistics and facts below. Including how much Instagram is worth, how many active users are on the platform, the growth statistics, Instagram demographics and the top brands and influencers on Instagram.Instagra...
DuckDuckGo Announces Plans to Block Google’s FLoC via @sejournal, @MattGSouthern

DuckDuckGo Announces Plans to Block Google’s FLoC via @sejournal, @MattGSouthern

Development
Changes to DuckDuckGo Browser ExtensionChanges to DuckDuckGo Search EngineFinal Notes About FLoCDuckDuckGo announces plans to block FLoC, Google’s new way of tracking users’ web browsing activity in Chrome.As Google transitions away from using third-party cookies in Chrome, its developing a new technology called FLoC (Federated Learning of Cohorts).Google claims FLoC offers more privacy than third-party cookies because it monitors activity at a group level rather than an individual level.AdvertisementContinue Reading BelowWith FLoC, browsing activity cannot be tied to any individual user. Though it does aim to collect enough data to serve personalized ads.Privacy pundits like DuckDuckGo take issue with all forms of tracking, even when it’s less invasive.DuckDuckGo finds it especially conc...
Pinterest Has a New Code of Conduct All Users Have to Follow via @sejournal, @MattGSouthern

Pinterest Has a New Code of Conduct All Users Have to Follow via @sejournal, @MattGSouthern

Development
Pinterest Creator CodePinterest Comment Moderation ToolsPinterest Creator FundPinterest announces it will soon implement a mandatory code of conduct, called the Creator Code, aimed at maintaining a positive experience for all users.The Creator Code contains policies everyone will have to follow when creating content for Pinterest.Pinterest plans to enforce the acceptance of these guidelines before users can post story pins.While Pinterest requires all users to agree to the Creator Code before publishing story pins, the guidelines are designed to encourage more positive content throughout the website.In addition to launching the Creator Code, Pinterest is rolling out new moderation tools to help keep comment sections friendly.Lastly, Pinterest is taking the first step toward paying content...
YouTube Used By More US Adults Than Any Other Social Network via @sejournal, @MattGSouthern

YouTube Used By More US Adults Than Any Other Social Network via @sejournal, @MattGSouthern

Development
YouTube Usage StatisticsFacebook Usage StatisticsInstagram Usage StatisticsOther Usage StatisticsMore adults in the US use YouTube than any other social network, according to a study from Pew Research Center.Of US adults who say they use any kind of social media, 81% say they use YouTube.Facebook takes second place, with 69% of respondents saying they use it, followed by Instagram which 40% of respondents say they use.The most popular social networks, ranked by percentage of US adults who say they use them, include:YouTube (81%)Facebook (69%)Instagram (40%)Pinterest (31%)LinkedIn (28%)Snapchat (25%)Twitter (23%)WhatsApp (23%)TikTok (21%)Reddit (18%)Nextdoor (13%)Pew Research Center reports that social media use has remained flat over the past couple of years, with the exception of YouTube...
Google On Optimizing Web Stories For Search Results via @sejournal, @MattGSouthern

Google On Optimizing Web Stories For Search Results via @sejournal, @MattGSouthern

Development, SEO
Google’s latest Lighting Talks video focuses on doing SEO for web stories and tracking how they perform in search.Pascal Birchler, Developer Relations Engineer at Google, leads the discussion by breaking down everything from what web stories are, to how to create web stories, to how to insert ads in web stories.This article will focus on the SEO advice covered in Google’s video. For more general information about web stories see the resources at the end of this article.SEO for Google Web StoriesIn order for web stories to get found and indexed by Google they have to get optimized like any other piece of content.All SEO practices that apply to regular web pages also apply to web stories.In addition to following traditional SEO best practices, a few story-specific requirements need to be im...
Search Console Introduces Regex Filters & More Digital Marketing News via @sejournal, @shepzirnheld

Search Console Introduces Regex Filters & More Digital Marketing News via @sejournal, @shepzirnheld

Development
New Filtering in Google Search ConsoleNew Features in Microsoft AdvertisingContent Optimization: Is It You or the Algorithm?Take of the WeekICYMILightning RoundHosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are back with another episode of Marketing O’Clock.They’re here to tell you about better data filtering coming to Search Console, new Microsoft Advertising features, and the adversarial relationship between search engine algorithms and SEO.If you’re unable to listen on Spotify, catch this week’s episode on your favorite podcast player or on YouTube.[embedded content]New Filtering in Google Search ConsoleGone are the days of filtering URLs and queries by one string at a time. In addition to the “contains”, “does not contain”, and “exactly matching” filters, you’ll now be abl...
10 Tips for Cleaning up After a Google Ads Account Takeover via @sejournal, @beyondthepaid

10 Tips for Cleaning up After a Google Ads Account Takeover via @sejournal, @beyondthepaid

Development
Review Billing & Account Access FirstReview Account & Campaign SettingsReview Match Type DistributionReview Keyword Quality ScoresCheck the Number of Keywords Per Ad GroupCheck How Many Ads Per Ad GroupReview Audiences and Remarketing ListsAudit Tracking Codes on the WebsiteReview Naming Conventions and LabelsDevelop a List of Quick Wins for Your ClientCongratulations, you’ve landed a new Google Ads account! You’ve closed the sale and are ready to dig in.Your very first step for cleaning up after a Google Ads account takeover should be a thorough audit of the account.Perhaps you even performed a quick audit during the sales process, if the client was kind enough to give you access.Realistically, though, most clients will restrict access until the contract with the new agency is si...
Google Product Reviews Update Goes Live in Search Results via @sejournal, @MattGSouthern

Google Product Reviews Update Goes Live in Search Results via @sejournal, @MattGSouthern

Development, SEO
Today Google launches the product reviews search algorithm update, designed to rank well-researched, in-depth content over brief product summaries.To be clear, this is not a core algorithm update that affects all search results. This update specifically targets product reviews.In an announcement, Google says it designed the product reviews update to reward content that users find the most helpful:“Google Search is always working to show the most useful and helpful information possible, through testing, experimenting and review processes. From this, we know people appreciate product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products. That’s why we’re sharing an improvement to our ranking systems, which we call the product reviews updat...
How to Make The Most Of Google Ads Promotion Extensions via @sejournal, @GrpTwentySeven

How to Make The Most Of Google Ads Promotion Extensions via @sejournal, @GrpTwentySeven

Development
The Power of Promotion ExtensionsTips for Getting Promotion Extensions RightDon’t Stop at Promotion ExtensionsSo you have a big promotion planned, and you want to advertise it with Google Ads.What’s the best way to do it?For many advertisers, the one (and only) thing they’ll do is update the headline and/or body copy of their ads to draw attention to the sale.But that’s not the only way — or even sometimes the best way — to promote special promotion events.As the name suggests, promotion extensions are specifically designed to promote special sale events, but they’re often overlooked and undervalued by advertisers.In this article, I’ll explore the value of promotion extensions and describe how you can use them to get more clicks and conversions – and even include some original research fi...
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