Tuesday, May 11Digital Transformation
Shadow

Development

3 Important Ways Search Data Can Fuel Your Business via @sejournal, @LWilson1980

3 Important Ways Search Data Can Fuel Your Business via @sejournal, @LWilson1980

Development
Search data is siloed and inaccessible outside of the SEO team in too many businesses, limiting its reach, impact, and ability to support company success.It’s time to rethink how we use search data.In this article, you’ll learn three practical ways any organization can remove the shackles from their search marketing data sets and steer company critical decision making in a more meaningful, evidence-led way.1. Formulating a Clearer, More Comprehensive PictureData often sits within silos (SEO, PPC, social media, direct, etc.) or inside disparate data sources such as Google Analytics, Google Ads, SEMRush, Moz, aHrefs, Majestic, or Open Site Explorer.The list of options for marketing and business analysts is endless.The first stage in making your data picture clearer is to remove the barriers...
The 9 Most Useful Google Chrome Shortcuts You’ll Ever Need via @sejournal, @jonleeclark

The 9 Most Useful Google Chrome Shortcuts You’ll Ever Need via @sejournal, @jonleeclark

Development
Smartphones, tablets, and other mobile devices have dramatically changed the way we access and browse the web.The latest numbers from Statcounter show that the percentage of web browsing activity on mobile devices exceeds desktop by a margin that keeps growing.Mobile holds 54.25% of web browsing market share as of March 2021, while desktop holds 42.9% market share.This doesn’t mean that desktop computers and their traditional keyboard and mouse setup are now obsolete, though – far from it, in fact.The desktop-based web experience is very much alive and is most ideal for heavy browsing and researching.Not to mention, it continues to be the de facto platform for getting serious work done even as high-end mobile phones and tablets now pack as much power under the hood as desktop computers.An...
New Tool From Wix Helps Improve Website Accessibility via @sejournal, @RebekahDunne

New Tool From Wix Helps Improve Website Accessibility via @sejournal, @RebekahDunne

Development
One billion people around the world utilize accessibility features to navigate the internet.Yet when it comes to making our websites accessible, many of us are left scratching our heads.How do you begin to analyze your site to ensure it can be enjoyed by absolutely everybody?With the launch of the Accessibility Wizard from Wix, companies can regularly scan their websites for issues and resolve them in mere minutes.What Does Accessibility For Websites Mean?The World Wide Web Consortium (W3C) measures a website’s accessibility based on whether users can readily perceive, understand, navigate and interact with the domain.AdvertisementContinue Reading BelowGoogle explain accessibility as:Is Accessibility A Legal Requirement?Website accessibility laws, policies, guidelines, rules, and regulati...
An Up-to-Date Guide on Good SEO Content vs. Bad SEO Content via @sejournal, @JuliaEMcCoy

An Up-to-Date Guide on Good SEO Content vs. Bad SEO Content via @sejournal, @JuliaEMcCoy

Development, SEO
Are you a good SEO professional or a bad one?If you’re like most people, you’d classify yourself firmly in the former category.But wait just one second. What if I told you that even if you’re not purposefully creating keyword-stuffed content or pages crammed with manipulative links… you might still be partaking in bad SEO?It’s true. Even if you’re avoiding the obvious pitfalls, there’s lots of room for missteps that don’t even look like mistakes.The reason? Google.Google makes several major updates to its algorithms every year while tweaking things here and there hundreds of times in addition. That’s because Google is completely dedicated to creating a more unified, accessible, high-quality search experience for its users.Your content needs to support that mission.If it doesn’t, every upd...
How to Create an SEO Law Firm Blogging Strategy via @sejournal, @xandervalencia

How to Create an SEO Law Firm Blogging Strategy via @sejournal, @xandervalencia

Development, SEO
Legal content gets a bad rap for being dry, boring, and full of “legalese.” But most law firm owners know the importance of blogging when it comes to attracting organic traffic through SEO.As one of the leading marketing methods for lawyers, SEO requires that law firms publish engaging, SEO-friendly content on a regular basis. But thinking up these topics – and actually writing content that’s optimized for Google – can be easier said than done.The good news is that creating a law firm blogging strategy is made easy once you know which keywords to target and what best practices to follow when it comes to optimizing your content for search engines.Read on for a step-by-step guide on how to create your winning blogging strategy.1. Identify SEO Keywords for Your BlogBefore writing content for...
Google on Partial and Total Site Deindexing via @sejournal, @martinibuster

Google on Partial and Total Site Deindexing via @sejournal, @martinibuster

Development, SEO
Google’s Mueller answered a quest from someone whose site was deindexed and lost their rankings. John Mueller offered a list of technical issues that can cause Google to remove a website from the search results.What’s good about this question and answer is that Mueller discusses two kinds of deindexing, a slow deindexing and a faster deindexing.SEO Office-hours hangouts are not the place to ask for a diagnosis for a specific website. So it’s reasonable that Mueller did not give the person asking the question a direct answer specific to their website.Upgraded Yoast SEO from Free to Premium and Lost RankingsThis is the question that was asked:AdvertisementContinue Reading Below“I own a site and it was ranking good before 23rd of March. I upgraded from Yoast SEO… free to premium. After that ...
60% of SaaS Blog Content Appears Elsewhere Online: Study via @sejournal, @RebekahDunne

60% of SaaS Blog Content Appears Elsewhere Online: Study via @sejournal, @RebekahDunne

Development, SEO
It appears that SaaS blogs have a serious problem with their content being ripped off and republished.In fact, 60% of blog articles from 50 top SaaS companies are no longer unique to their site. That’s according to a new study of over 52,000 blog pages those brands.In its study, PlagiaShield also discovered a few interesting insights about the types of content these top SaaS blogs are publishing:The average blog post length was 2,200 words.The median word count was 1,050 words.For those non-unique pages, 54% of the text could be found elsewhere on the web.The typical SaaS blog post had 1,600 potential thieves.AdvertisementContinue Reading BelowIt’s worth noting that the study referred to these republished/duplicate posts as taken by “potential” thieves.This is because the reprints include...
Twitter Spaces Hosts Can Charge Admission & More Digital Marketing News via @sejournal, @shepzirnheld

Twitter Spaces Hosts Can Charge Admission & More Digital Marketing News via @sejournal, @shepzirnheld

Development
This week on Marketing O’Clock, hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld dig into the digital marketing news you may have missed this week – from the latest Microsoft Advertising updates to lead generation forms on TikTok.Plus, improvements are coming to Twitter Spaces and we have plenty of personal space as we record remotely.Catch the episode on YouTube or wherever you listen to podcasts.[embedded content]Updates to Twitter SpacesIn a Twitter thread on May 3rd, Twitter announced new features coming to Twitter Spaces. Hosts will soon be able to charge admission for Spaces as well as limit the number of attendees, schedule them in advance, and more.Any Twitter account with 600 or more followers has the ability to host a space.AdvertisementContinue Reading BelowRead MoreC...
Twitter Announces Way to Make Money Called Tip Jar via @sejournal, @martinibuster

Twitter Announces Way to Make Money Called Tip Jar via @sejournal, @martinibuster

Development
Twitter announced the Tip Jar, a new way for members to earn money on Twitter. The program is said to be the first of several methods Twitter will help users earn money on their platform. Twitter makes no money off the tips.The announcement frames the Tip Jar as a way for members to show support and appreciation but not as a way to earn a living.“You drive the conversation on Twitter and we want to make it easier for you to support each other beyond Follows, Retweets, and Likes.Today, we’re introducing Tip Jar – a new way for people to send and receive tips. “AdvertisementContinue Reading BelowWays to Earn Money on Social MediaMaking money with social media is generally done by selling advertising through branded posts or testimonials, links that earn commissions with every sale and throu...
Facebook & Instagram Updated With New Messaging Features via @sejournal, @MattGSouthern

Facebook & Instagram Updated With New Messaging Features via @sejournal, @MattGSouthern

Development
New features are rolling out to Facebook Messenger and Instagram DMs that allow users to be more expressive in how they communicate.The updates range from cosmetic enhancements like new themes, to the ability to respond to messages with a photo or video.Here’s more about the new messaging features available now on Facebook and Instagram.New Facebook Messenger FeaturesChat ArchivesFacebook Messenger users can now clean up their inbox without deleting chats and losing their message history.A new swipe to archive feature in Messenger lets users keep their inbox tidy while being able to access inactive chats for future reference.Swiping left on a chat from the Messenger inbox screen will reveal the option to archive it. Tapping on the purple button will send a chat to the new Archived Chats f...
9 Journalism Tactics That Work for SEO Content Writing via @sejournal, @ronlieback

9 Journalism Tactics That Work for SEO Content Writing via @sejournal, @ronlieback

Development, SEO
Journalism is dead.SEO is dead.Content writing is dead, soon to be taken over by AI.There’s so much supposed death in my working life that I was forced to take a stand against the naysayers, focusing my efforts on all three of these dead practices.And the outcome? Success over and over again among clients and personal writing.I’ve worked as a journalist since 2001 — first as a traditional reporter for a newspaper, then as a motorcycle journalist since 2008 and through today. I’ve also interviewed ghostwriting clients across various industries since 2013.And I’ve been doing SEO since around 2010.Let me tell you: when journalism and SEO join forces, the outcome is… um, deadly for the competition.Many journalism tactics can help your SEO content writing today.In this column, you’ll learn jou...
7 Content Types That Gain the Most Engagement & Links via @sejournal, @JuliaEMcCoy

7 Content Types That Gain the Most Engagement & Links via @sejournal, @JuliaEMcCoy

Development
What type of content are you going to create today? I find myself asking that question a lot.These days, content takes on a myriad of different formats to capture eyeballs and win conversions – it’s not all just blog posts and infographics.If you’re struggling to come up with content that will draw in an audience and keep them hooked, this one is for you.Read on to discover seven types of content that drive engagement, plus eight pro-tips to make any content you create more successful.7 Types of Content That Drive Engagement and LinksHaving great content is important, but how you deliver it also matters.Some forms of content continuously deliver higher ROI and better engagement than others.You’re certainly not limited in the types of content you create, but if you’re finding yourself stuc...
Free Email Updates
We respect your privacy.
You cannot copy content of this page
Click Here For Free Traffic