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What Entrepreneurs Know That You Don’t

What Entrepreneurs Know That You Don’t

Business
Entrepreneurs - Taking Accountability Entrepreneurs know that Accountability has its place in any business, regardless if you're an employee or an entrepreneur. Discover how accountability can be a powerful driver behind your success in everything you do. When you're the boss, your business is dependent on you. You have to take responsibility for your success or failure, and hold yourself accountable for your values, your goals, and even your very existence. You must also take the other drivers, like your employees and your customers into account as you drive your business. Accountability has its place in any business, regardless if you're an employee or an entrepreneur. But what does that mean exactly? Entrepreneurs are often seen as tough and competitive. Their attitude is th...
Cross-Promote or Not Cross-Promote Let’s Talk

Cross-Promote or Not Cross-Promote Let’s Talk

Business
The Reasons That You Wouldn't Cross-Promote The concept to cross-promote is nothing new. Cross-promotion can be a very effective marketing tool when done correctly. They have been used by businesses for a very long time. For example, a real-estate company may promote a certain lawyer to close a sale, as the lawyer will promote that agency in his firm. These types of cross-promotions are not limited to just real estate, as any company will promote its own product or service in the presence of a competitor. For example, the grocery chain is known to promote its own products as it can to lure in customers. The problem arises when an entrepreneur decides to cross-promote with an unprofitable product, product line, or service. This is when I start to worry about cross-promotion. Whe...
Marketing Strategies For Small Businesses

Marketing Strategies For Small Businesses

Business
Is PPC or PPV the Right Marketing Strategy For You? It's true, marketing strategies for small businesses are needed now more than ever before. More than 1 in 4 businesses have closed during this current pandemic. Many brick-and-mortar businesses will never open their doors again. As I speak with entrepreneurs about marketing strategies for small businesses, this question frequently comes up: Should I focus on PPC or direct mail? To answer that question let's review what they are before diving into their strengths and weaknesses. PPC is a method of mailing for market exposure. PPV refers to the percentage of the overall mailing that is a positive response. Direct mail refers to the pieces which are sent directly to customers and do not require a response. Direct mail is ...
Idian tycoon Gautam Adani makes record $16.2 billion in pandemic year

Idian tycoon Gautam Adani makes record $16.2 billion in pandemic year

Business
Indian tycoon Gautam Adani has added more billions to his wealth than any one else in the world this year. The wealth gain came on the back of investor excitement around his ports-to-power plants conglomerate, reports NDTV. Adani is a first-generation entrepreneur who rarely speaks publicly. According to Bloomberg Billionaires Index, his wealth has jumped $16.2 billion in 2021 to $50 billion. This has made him the year’s biggest wealth gainer, beating Jeff Bezos and Elon Musk. Shares of all Adani group stocks, except one, have rallied at least 50% this year. The surge in wealth dwarfs the $8.1... (more…)
Are cloud kitchens the future of restaurants?

Are cloud kitchens the future of restaurants?

Business
Over 110,000 eating and drinking establishments closed in the US due to the Covid-19 pandemic, according to an article by Fortune. Here in the Philippines, although there are no records to show the exact number of restaurants that were forced to shutdown (many permanently), or how much they were affected by the pandemic, you don’t need any official statistics to know that things have gotten very bad. If the big and mighty Jollibee was forced to close 255 of its stores, what chance do the smaller ones have? But restaurants are not giving up without a fight. And cloud kitchens might just be the ... (more…)
Video Marketing – Why Is Video Important?

Video Marketing – Why Is Video Important?

Business
How To Instantly Rank YouTube Videos for Foreign Keywords on Fiverr Video Marketing – Why is video important? That's a fair question indeed. When approaching the multiple answers to this question we must take into account some facts. FACT: 35% of videos are watched muted… Adding CAPTIONS & SUBTITLES to your videos is a MUST! With Videos Without Captions, Subtitles or Translation, You’re Losing Viewers & Money… Every Single Day. Google's Ranking Factors are pretty much the main factor that determines a website's/video's ranking on Search engines. In other words, Google takes into consideration the number of people who search for a phrase, which words are in your title, which words you used in your description, and other aspects. This is very important for you to unders...
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