Saturday, May 8Digital Transformation
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Author: steafon

Google on Partial and Total Site Deindexing via @sejournal, @martinibuster

Google on Partial and Total Site Deindexing via @sejournal, @martinibuster

Development, SEO
Google’s Mueller answered a quest from someone whose site was deindexed and lost their rankings. John Mueller offered a list of technical issues that can cause Google to remove a website from the search results.What’s good about this question and answer is that Mueller discusses two kinds of deindexing, a slow deindexing and a faster deindexing.SEO Office-hours hangouts are not the place to ask for a diagnosis for a specific website. So it’s reasonable that Mueller did not give the person asking the question a direct answer specific to their website.Upgraded Yoast SEO from Free to Premium and Lost RankingsThis is the question that was asked:AdvertisementContinue Reading Below“I own a site and it was ranking good before 23rd of March. I upgraded from Yoast SEO… free to premium. After that ...
60% of SaaS Blog Content Appears Elsewhere Online: Study via @sejournal, @RebekahDunne

60% of SaaS Blog Content Appears Elsewhere Online: Study via @sejournal, @RebekahDunne

Development, SEO
It appears that SaaS blogs have a serious problem with their content being ripped off and republished.In fact, 60% of blog articles from 50 top SaaS companies are no longer unique to their site. That’s according to a new study of over 52,000 blog pages those brands.In its study, PlagiaShield also discovered a few interesting insights about the types of content these top SaaS blogs are publishing:The average blog post length was 2,200 words.The median word count was 1,050 words.For those non-unique pages, 54% of the text could be found elsewhere on the web.The typical SaaS blog post had 1,600 potential thieves.AdvertisementContinue Reading BelowIt’s worth noting that the study referred to these republished/duplicate posts as taken by “potential” thieves.This is because the reprints include...
Twitter Announces Way to Make Money Called Tip Jar via @sejournal, @martinibuster

Twitter Announces Way to Make Money Called Tip Jar via @sejournal, @martinibuster

Development
Twitter announced the Tip Jar, a new way for members to earn money on Twitter. The program is said to be the first of several methods Twitter will help users earn money on their platform. Twitter makes no money off the tips.The announcement frames the Tip Jar as a way for members to show support and appreciation but not as a way to earn a living.“You drive the conversation on Twitter and we want to make it easier for you to support each other beyond Follows, Retweets, and Likes.Today, we’re introducing Tip Jar – a new way for people to send and receive tips. “AdvertisementContinue Reading BelowWays to Earn Money on Social MediaMaking money with social media is generally done by selling advertising through branded posts or testimonials, links that earn commissions with every sale and throu...
Facebook & Instagram Updated With New Messaging Features via @sejournal, @MattGSouthern

Facebook & Instagram Updated With New Messaging Features via @sejournal, @MattGSouthern

Development
New features are rolling out to Facebook Messenger and Instagram DMs that allow users to be more expressive in how they communicate.The updates range from cosmetic enhancements like new themes, to the ability to respond to messages with a photo or video.Here’s more about the new messaging features available now on Facebook and Instagram.New Facebook Messenger FeaturesChat ArchivesFacebook Messenger users can now clean up their inbox without deleting chats and losing their message history.A new swipe to archive feature in Messenger lets users keep their inbox tidy while being able to access inactive chats for future reference.Swiping left on a chat from the Messenger inbox screen will reveal the option to archive it. Tapping on the purple button will send a chat to the new Archived Chats f...
9 Journalism Tactics That Work for SEO Content Writing via @sejournal, @ronlieback

9 Journalism Tactics That Work for SEO Content Writing via @sejournal, @ronlieback

Development, SEO
Journalism is dead.SEO is dead.Content writing is dead, soon to be taken over by AI.There’s so much supposed death in my working life that I was forced to take a stand against the naysayers, focusing my efforts on all three of these dead practices.And the outcome? Success over and over again among clients and personal writing.I’ve worked as a journalist since 2001 — first as a traditional reporter for a newspaper, then as a motorcycle journalist since 2008 and through today. I’ve also interviewed ghostwriting clients across various industries since 2013.And I’ve been doing SEO since around 2010.Let me tell you: when journalism and SEO join forces, the outcome is… um, deadly for the competition.Many journalism tactics can help your SEO content writing today.In this column, you’ll learn jou...
7 Content Types That Gain the Most Engagement & Links via @sejournal, @JuliaEMcCoy

7 Content Types That Gain the Most Engagement & Links via @sejournal, @JuliaEMcCoy

Development
What type of content are you going to create today? I find myself asking that question a lot.These days, content takes on a myriad of different formats to capture eyeballs and win conversions – it’s not all just blog posts and infographics.If you’re struggling to come up with content that will draw in an audience and keep them hooked, this one is for you.Read on to discover seven types of content that drive engagement, plus eight pro-tips to make any content you create more successful.7 Types of Content That Drive Engagement and LinksHaving great content is important, but how you deliver it also matters.Some forms of content continuously deliver higher ROI and better engagement than others.You’re certainly not limited in the types of content you create, but if you’re finding yourself stuc...
7 Ways to Improve SEO on Your WordPress Site via @sejournal, @annaleacrowe

7 Ways to Improve SEO on Your WordPress Site via @sejournal, @annaleacrowe

Development, WordPress
Chances are that right now, you’re reading this while attempting to improve SEO on your WordPress website. Am I right?Are you looking for other ways to improve your WordPress SEO outside of Yoast?I’m not a psychic. I’ve just been in the same situation before.I’d say it’s a pretty good bet that there are tons of us WordPress users out there trying to clean up our page speed or choose an SEO-friendly theme.I mean, WordPress is used by 64% of all websites whose CMS is known. That’s 40.6% of all websites.If you flip a coin, you have a 40.6% chance of a website being built on WordPress. That’s a lot.Maybe that’s why websites like TechCrunch, Star Wars blog, Beyonce 👑,, Playstation, Facebook’s Newsroom, eBay, etc. use it.Even Search Engine Journal is built on WordPress. And we get over 2 millio...
Twitter Acquires Scroll With Plans to Launch a Subscription Offering via @sejournal, @MattGSouthern

Twitter Acquires Scroll With Plans to Launch a Subscription Offering via @sejournal, @MattGSouthern

Development
Twitter furthers its plans toward developing subscription offerings with the acquisition of Scroll, a service that removes ads from news sites for a monthly fee.Scroll will be integrated into a subscription service Twitter intends to launch in the future. Until then, Scroll is going into private beta.Existing subscribers can continue using Scroll, but it’s no longer accepting new signups.With a cost to consumers of $5-per-month, Scroll claims it helps publishers earn more revenue than what they would make through ads.In exchange for the nominal fee, Scroll’s subscribers get fast, ad-free access to hundreds of top news sites.AdvertisementContinue Reading BelowScroll says its model works, and clearly Twitter is convinced as it went all-in on the company.But what convinced Scroll to join Twi...
3 Ways SEO User Intent Can Drive Higher Lead Quality via @sejournal, @hethr_campbell

3 Ways SEO User Intent Can Drive Higher Lead Quality via @sejournal, @hethr_campbell

Development, SEO
Driving organic traffic to your site but not seeing enough conversions? Then your content might not be meeting the users’ needs.To drive conversions, you need to know what your leads are searching for and deliver engaging content that resonates.On April 14, I moderated a Search Engine Journal webinar presented by Anna Niles Charity, Senior Product Marketing Manager at CallRail, and Lance Bachmann, Founder and CEO of 1SEO.They shared how to leverage user intent to drive more qualified, high-converting leads.Here’s a recap of their presentation.Effective and engaging content addresses a searcher’s intent – but some businesses miss the mark in this area.User intent is the main goal a user has when typing a query into a search engine.For example, your AC cuts out in the middle of the summer, ...
Microsoft Rolls Out Customer Match, Updates to Match Types, New Text Ad Formats & More via @sejournal, @hoffman8

Microsoft Rolls Out Customer Match, Updates to Match Types, New Text Ad Formats & More via @sejournal, @hoffman8

Development
Microsoft announced another round of feature rollouts for advertisers, including changes to match types, ad formats, product rollouts and more. These updates follow two rounds of big announcements in early April and late April.  Here’s what advertisers need to know.Changes to Phrase Match & Broad Match ModifierFollowing in Google’s footsteps, Microsoft has announced that phrase match will begin to adopt the matching behaviors of modified broad match. This is in parody with Google’s changes that were announced in February and is designed to ease management for advertisers managing campaigns across both channels since there will no longer be match type differences.AdvertisementContinue Reading BelowThis change will begin to take effect in mid-May.New Two-Line Desktop Search Ad Form...
How to Build a WordPress Site in 24 Hours via @sejournal, @BrianHarnish

How to Build a WordPress Site in 24 Hours via @sejournal, @BrianHarnish

Development, SEO, WordPress
WordPress is a fantastic platform for building websites on the fly with little to no development time required to get up and running.In addition, WordPress has fantastic customizability ranging from being able to fully customize your theme, to finding plug-ins that have the functionality to do just about anything you want.The list of what you can do to customize WordPress is endless and is generally limited only to your imagination.You can install a newsletter plug-in to manage your newsletter subscriptions. You can install analytics plug-ins that seamlessly integrate with WordPress and Google Analytics.Other WordPress plugins allow you to customize your SEO such as your title tags, meta descriptions, and meta keywords.Still, some plug-ins will also let you add noodp and noydir tags, and ...
WordPress Saves Creative Commons Search Engine From Shutting Down via @sejournal, @MattGSouthern

WordPress Saves Creative Commons Search Engine From Shutting Down via @sejournal, @MattGSouthern

Development, WordPress
Creative Commons Search is joining WordPress.org, which will help keep the search engine of free-to-use images running for the foreseeable future.Matt Mullenweg, CEO of WordPress parent company Automattic, says he decided to bring CC Search on board after hearing it was in danger of shutting down:“I am a long-time supporter of Creative Commons and their influential work on open content licenses, and when we heard they were considering shutting down their CC Search engine we immediately started exploring ways we could keep it going.”One of the ways Mullenweg is going to keep CC Search going is by giving it a new home on WordPress.org.AdvertisementContinue Reading BelowThis will remove significant overhead expenses for CC Search, as WordPress will be covering the costs of hosting its reposi...
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